The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
BR is your website and/or email Bounce Rate. Churn rate. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients. Cost Per Click tells you how much it costs to get one person to click on your paid ad.
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