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6 marketing books to read in 2024

Martech

Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. The problem with many of the day-to-day presentations we see in sales and business, in general, is they try to function as both a presentation and a leave-behind.

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How to prove the benefits of webinars with engagement data

Martech

“In order to create successful webinars, you have to keep your audience’s attention during that experience,” said Shalini Mitha, VP of Product Marketing at ON24, in the same presentation. She added, “You don’t want to lose that engagement. She added, “You can see her buying signals. Generate audience insights.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Sales: Materials such as sell sheets, brochures, presentations. An integrated campaign could include the following channels: Facebook ads. Google ads.

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The Ins and Outs of Writing Long-Form Content

Hubspot

Getting Started with Google Remarketing Ads by Mailchimp. This post is a guide to navigating setting up Google Remarketing Ads. Adding in a table of contents helps the reader easily navigate through a longer piece if they are only interested in one section. So, before you press "publish," read over your piece for organization.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin. Featured Video: How to Use Analytics with Google Ads.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin. Featured Video: How to Use Analytics with Google Ads.

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Advertising on Mobile for B2C Companies

LeadSquared

Finally in 1993, it dawned upon marketers, why not reach potential targets through mobile ads? These ads appear in web pages, content websites, while viewing an app, video/audio or even while playing games. This way, advertising on mobile has an added advantage over other forms of digital ads. What is Mobile Advertising?