article thumbnail

The Right Customer Promises Drive Better Marketing Results

B2B Marketing Directions

One TV ad, webinar, or ebook may be hugely successful, while another - based on the same theme and having similar creative elements and comparable distribution - fails to move the needle. the key to successful brand building is a clear and specific promise to the customer that can be demonstrably fulfilled.

article thumbnail

What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Perfect the entire post-purchase customer experience Fulfill and deliver with these order management tips. How frustrating. The backstory here is all about inventory management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

By Marketers, For Marketers Ep. 5: AI in Marketing and Sales Systems

Metadata

What is classified as “AI” evolves and changes. It combines different creative, headlines, and offers, and turns all this into permutations of ads all over LI and FB. 20 years ago, much of our software today would seem like magic or AI. Think of Google predicting searches, as opposed to looking for exact matches.

article thumbnail

Drive growth with account-based marketing

Martech

Optimize ad spend and activity towards accounts showing website and ad engagement. Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.) Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin.

article thumbnail

Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

David Ambrogio, SEO and content strategist at Online Optimism, offers a definition that touches on what the word clickbait connotes for many people – “any content with sensationalist headlines used to encourage clicks or drive ad revenue.”. Clickbait takes from the audience w/out fulfilling your end of the deal.

Content 99
article thumbnail

Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. But the big caveat is “in its model.”

article thumbnail

How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

Ask yourself, how would adding “being impeccable” to your personal and professional core values change what you do, and how you do it. Larger, more strategic decisions — e.g., choosing a partner/supplier, selecting an ad campaign, deciding how the company should use AI —require proper planning, which takes us to the decision model.