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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. So what has changed?

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Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

markempa

Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Sather referenced research published by Garter that predicted “at least 10% of enterprise email seats will be based on a cloud or software-as-a-service model.”. “I

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Google Helpful Content Update: What it Means and What to Know

BenchmarkONE

Google claims the system will scan your site, pinpointing content that its classifiers deem to have “little value, low-value-added, or is otherwise not particularly helpful.” Instead, if a higher number of published articles are deemed unhelpful, the entire domain is less likely to rank low. Optimizing Content for SEO.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. These algorithms empower companies and organizations to extract valuable insights, make data-driven decisions, and solve complex problems in various domains, including marketing. Hello, Amazon and Spotify!)

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4 Things You Should Know About Gmail Spam Filter

Belkins

It can be an overabundance of ads. If you send emails only to willing subscribers and your targeting is correct, your domain reputation grows whenever the users open and read your messages. These smart classifiers are able to categorize all incoming spam, study their characteristics and general features. What is spam to you?

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Show Me the Money: Proving ROI With the SharpSpring CRM

Sharpspring

SharpSpring has an awesome integrated CRM mixed with all of the other marketing automation tools, so you don’t have to go out and buy separate software licenses for the features you need,” said Rafael Zabala, Chief Strategy Officer at Interactive Marketing. To top it off, the SharpSpring CRM includes unlimited users.

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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

Instead of targeting your audience with ads, it allows your customers, clients, and others who are important to your business, to find you organically. Free simple tools such as Ubersuggest , can provide most of these metrics for most domains. Keyword + search intent.