Marketing to the 50+ crowd: A booming opportunity
Martech
APRIL 25, 2024
Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This is especially true in large urban centers. So, how can marketers reach this broad and profitable segment? TV is as efficient as it is effective.
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