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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This is especially true in large urban centers. So, how can marketers reach this broad and profitable segment? TV is as efficient as it is effective.

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IDC Study Shows Dramatic Productivity Boost With Salesforce-Skilled and Certified Employees

Salesforce Marketing Cloud

Employees can use Trailhead to learn new skills, earn Salesforce credentials, and add to company value and productivity. Certification creates more impactful employees Ready to get more agile and efficient? It’s no secret that companies all over the globe are racing to adapt to a rapidly changing and increasingly remote workforce.

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Three Ways to Get the Most Out of the Trailblazer Community

Salesforce Marketing Cloud

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Growth is going to be challenging according to the recent Business Roundtable survey. And does having one make a difference?

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How to Lower Your Risk of Entering a New Market | One Good Idea

Vision Edge Marketing

Entities that provide products to you, your competitors and to your customers are among supplier members. An ecosystem map would help identify potential affiliates, that is, people who are connected to the buyer members who would find it beneficial to offer a company’s product to their buyers. Strategy is crucial to mitigating risk.

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Voice Searches: Go to the Head of the Class. Make It All About the Customer: World-Class CX. It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. In other words, it’s all about the now.

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