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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Multi-channel performance: TrackMaven and Rival IQ enable you to compare your activities and results to those of competitors across social media, SEO, and pay-per-click (PPC) advertising campaigns.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

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Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising

KoMarketing Associates

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.

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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Budget friendliness: Local advertising is often more accessible for small businesses.

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Market Polarity Shifts: How Changing Buying Models Impact GTM Strategies

Choozle

One thing is certain, the economic divide continues to expand, creating a growing class of working poor and a shrinking middle class. The pervasive influence of social media has further magnified these distinctions, showcasing both opulent lifestyles and prudent financial practices.

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Timing is everything in social media marketing

Biznology

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. You can totally post the same news and updates across all your social media platforms— fer sure— you just need to make sure you dress it up appropriately for each venue.

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The top five digital marketing courses in the U.S.

Martech

In fact, global digital advertising and marketing are predicted to reach $786.2 Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program.

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