ClickZ

JUNE 1, 2020

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

LeadSquared

JANUARY 3, 2016

With the coming of mobile phones, its foolish not to include that as well. Google Ads. So look up the Keyword planner tool and manage your online advertising. Remember to use the ad extensions and site links well. Now, just a quick tip – you can have your Ads appear in other websites as well. Facebook Ads.

Online Lead Generation 52

Online Lead Generation Paid Content Lead Generation Lead Ranking 52

Hubspot

MAY 3, 2016

I have a website, but no one wants to advertise on it.” “I For example, according to the Alliance for Audited Media , digital editions represent only 3.8 Because they have a digital edition, a website, and maybe even a mobile app, they think “mission accomplished. Mobile has surpassed desktop and now represents 51% of traffic.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Buffer

OCTOBER 3, 2018

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. The Buffer blog, for example, gets about 1.3

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. A data management platform (DMP) is a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Hubspot

MAY 3, 2019

Accounting was by far my least favorite class in business school. I felt like I added another “success tool” to my belt. Advertising and marketing expenses, such as paid social media ads, website hosting fees, and business cards. Home office expenses, such as Wi-Fi, equipment, and mobile phones.

Work Management 78

Work Management Marketing Management Budget Programs POS 78

Moz

JULY 17, 2019

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face.

SERP 50

SERP API Mobile Advertising Verticals 50