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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

” It’s no longer particularly difficult for enterprises to collect data or store it. The past year has offered a dramatic example of how quickly economic conditions and demand patterns can change. The Services. The Market. Check it out at Shindig.com.

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Why an ABM foundation makes your whole marketing strategy work harder

Velocity Partners

Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. Let’s explore it up close to see how you can put ABM-thinking at the heart of all your marketing. We get it, you have to build demand.

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Best Low-Code Development Platforms Pricing For Small Business

TrustRadius Marketing

Companies can create their own custom calendars, inventory trackers, task management system, or really anything depending on the software. This UI is a common staple in modern software today. With software like LCDPs, non-programmers create enterprise-grade apps. You would recognize it as a drag-and-drop interface.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

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6 key marketing ops predictions for 2022

Martech

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Recently, we published The Ultimate List of Marketing Podcasts. 1. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. Without further ado, let’s jump into it. Listen here.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.