Single-Touch Attribution: Mapping Marketing ROI Back to Content
Contently
DECEMBER 6, 2022
With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. Why Use Single-Touch Attribution? In first-touch attribution, the ad gets the credit for the sale.
Let's personalize your content