KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Overall, there are 3 billion social media users.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Top Rank Marketing

AUGUST 9, 2023

If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships?

Tactics 91

Tactics B2B Marketing B2B Ideal Customer Profiles 91

Sprout Social

FEBRUARY 14, 2022

How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan? But you’re not alone.

Planning 111

Planning CMS Development Marketing Plans Content Marketing 111

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157

Webbiquity

APRIL 4, 2017

As noted here previously, “85% (of B2B buyers) prefer text over video. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. ” — Kathryn Aragon Media. Showcase reviews: Kathryn Aragon Media, SteamFeed. Video Marketing Tools. 2) GoAnimate.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Rev

NOVEMBER 20, 2018

Today I am going to talk about how to win in B2B with artificial intelligence. Each of these companies yields unprecedented value as a direct result of the use of big data and data science. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data. Want proof? That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. Who do they trust when undertaking their B2B research? The area they plan to spend the most is Digital Technology Integration (73.71%).

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

KoMarketing Associates

OCTOBER 16, 2018

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries. Below are some tips for educating your colleagues across departments on the power of B2B content marketing.

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

Sales Engine

JANUARY 28, 2016

Kevin Anderson at the Media Briefing refers to this overload as Peak Content. Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Use Social Media to Live Stream Events 5.1.3

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. B2B marketing is very different from marketing to individual customers. Learn more: How to Assimilate Competitive Benchmarking in Social Media.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Terminus

OCTOBER 3, 2023

In an era where B2B brands leverage social media and account-based marketing (ABM) to revolutionize sales outcomes, many still miss tapping into the goldmine that is social media. 25% of B2B marketers say that content on social media gets the most engagement to build brand awareness.

Account Based Marketing 29

Account Based Marketing ABM Social Media Tactics 29

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. How you can use this insight.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. Webinars are digital environments where professionals can learn from experts on business topics.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. SmartBug Media™.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Valasys

DECEMBER 12, 2019

Marketers who are experts at creating white papers understand that whitepapers don’t occur overnight. Besides enhancing the brands’ visibility & the lead generation endeavors, white paper syndication also promotes the proper alignment of the marketing & sales teams & optimizes the resourcefulness of the teams.

Paper 59

Paper Lead Scoring Lead Ranking Generation 59

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Showcase reviews: InNetwork. Google Review Count: 46,800. 5) Onalytica.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. Instead, we focused on data and insights that you can easily use to create more effective content. Ungate your content.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Contently

APRIL 27, 2017

Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. Everyone’s talking about video marketing? How do you measure the ROI of video marketing?

ROI 139

ROI Video Marketing Content Landing Pages 139

Valasys

DECEMBER 11, 2019

When one thinks about how to market to a software company, it seems like a colossal task. One may be confused about where, to begin with, to design a B2B SaaS marketing plan. Marketers may have different B2B SaaS marketing strategies but one needs to connect those ideas to their SaaS digital marketing strategies.

Marketing Budget Creation 59

Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

KoMarketing Associates

APRIL 10, 2014

Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Inbox Insight

APRIL 23, 2019

According to Google , B2B purchasers search up to 12 times before engaging, when conducting research. Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities?

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

ROMI 107

ROMI Paid Search Agency Opt-out Ad Frequency 107

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. There is no dearth of people who think that monotonous B2B content can’t go viral. James Scherer wrote in the Content Marketing Institute: “If we face the truth, we know that content marketing is about making money.”.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. How can you recycle / re-use / re-purpose content to stretch your investment?

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hinge Marketing

JULY 21, 2022

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. The marketplace of digital content is more crowded than ever. This comprehensive approach is called integrated marketing communications. What is owned media? What are the top owned media best practices?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92