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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category.

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How to Create an Easy-to-Follow Marketing Strategy

GreenRope

An annual marketing plan includes your goals for the year, selected marketing channels, budget, and more. Selected channels (Social media, PPC, blog content, etc.). Defining your channels and your marketing goals are at the very heart of your plan. Here is a condensed sample of what your marketing plan could look like.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category. SEO analytics tools.

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels.

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AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

Any way that allows someone to potentially find your business can be considered an acquisition channel. You can acquire users through all kinds of channels, organic search, SEM, social media, banner ads, cold outreach, and even print ads. Then identify which channels perform best in terms of volume, quality, and price.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g.,

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. Build backlinks through guest posting to increase rankings for the keyword “self-service last-mile deliveries” and boost organic traffic by 90%. Get them right here for free.

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