Adobe Experience Cloud Blog

APRIL 11, 2011

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. Incorporate Facebook and other social media. Distribute videos via a fan page on Facebook.

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Youtube Best Practices Marketo Demographics 48

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Hippo Video.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Participation Points.

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Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

APRIL 20, 2018

Engage and Stay Top-of-Mind Across Channels. Rather, it orchestrates the use of multiple touchpoints (social media, email marketing , inbound marketing—as well as traditional sales efforts) to engage in continuous conversations with your buyers. Here are three ways that content marketing and marketing automation go hand in hand: 1.

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Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

MARCH 25, 2014

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Social Media'

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Social Media Media Marketo Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. This could include social media, email, and your website.

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Video Marketing Broadcasting Work Management Marketing Management 129

Customer Experience Matrix

NOVEMBER 4, 2014

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. The segments can be further qualified based on what addresses are available (email, postal, phone, Facebook, etc.)

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Cost: $299–$1249.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

AUGUST 21, 2013

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more people involved.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use. Facebook 74%. Youtube 69%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

JANUARY 7, 2011

by Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit. A social media audit can be a tremendously large undertaking, but it doesn’t have to be.

Social Media 48

Social Media Media Marketing & Strategy Social Networks 48

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Keyword optimization is the vital link to the chain of social media connection. What went wrong?

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Demand Generation Social Media Demand Generation 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

chiefmartech

JUNE 20, 2016

It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024.

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Paid Content Stats Marketing Budget Webinar Metrics 219

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

RebelMouse

FEBRUARY 13, 2019

Visually Beautiful, High-Performance Social UX for Media Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Optimize your video content and social channels. Don’t forget to optimize your social channels, too. Results like that are really impressive!

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Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

NOVEMBER 11, 2016

The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Its videos have been featured on Huffington Post, Buzzfeed, Reddit and other media sites. Finalists: Cisco, Marketo. press@vidyard.com.

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Top of Funnel Sales Management Enterprise Management Video Marketing 78

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike. Some ads even offer the user an incentive for watching the full ad.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Ambal's Amusings

MARCH 18, 2010

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Sad, yes…viral, very much so.

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Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

MAY 28, 2014

Take a quick glance at their YouTube videos. Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. All of their social channels have a similar flavor. Oh, and just to prove they actually interact on social media, I tweeted to them. The ensuing conversation was pretty awesome.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Adobe Experience Cloud Blog

MARCH 14, 2012

Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. Mainstream media outlets have spent the last week debating the merits of the video and the aims of Invisible Children as a whole.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

MAY 27, 2011

We take our event recording, edit it if necessary, and post it to the Marketo channel YouTube. Update social media channels to indicate the recording is available. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Upload webinar to your podcast channel. to promote the event.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

OCTOBER 14, 2016

Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region: Different Media Platforms in China.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Adobe Experience Cloud Blog

AUGUST 23, 2010

Examples could be posting a video to your blog, adding a podcast to a podcast directory or sharing content on your social networking channels. Encourage others to share the content you post to your Facebook page or on your YouTube channel.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Onalytica B2B

JANUARY 18, 2017

2017 will see some exciting new content types and channels come to the fore. But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. Not only will new machine learning marketing tech disrupt the jobs of ad managers, but many more, too.” Tech Junkie. jose_garde.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

MARCH 22, 2013

You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up. Traffic from this channel has subsided, you aren’t closing as many deals. Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). I'd break this into three areas: channel, messaging and media. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Hubspot

NOVEMBER 18, 2020

A substantial social following in the channels that matter most for your industry? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social Media Lead Generation Tools. Social Media Ad Retargeting Tools. Leads coming through? What comes next?

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

There was a new and overwhelming amount of media with the advent of so many different platforms to connect on. Social Centric: The world of marketing and interaction was forever changed once again with the advent and explosion of social media. What do you feel will happen in the future of B2B marketing? Share with us in a comment!

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Planning Television marketing Paid Search Agency Mobile Advertising 48

Marketing Insider Group

JULY 14, 2020

Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. The truth is that not every marketing channel is appropriate or necessary for every business. Start simple and expand.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

SmartBug Media

NOVEMBER 21, 2022

Social Media. All major social media platforms that your target accounts use will be valuable. You can make those platforms easier to manage and more effective through these technologies: HubSpot Social Media Management allows you to monitor, publish, and engage with critical social channels. Marketo Engage.

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Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105