KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Live video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). LinkedIn ). Let’s dive in!

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue. And this is not about cutting salaries or layoffs.

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Over the past few years, social media has quickly grown to be the go-to channel for salespeople to connect with buyers. It is not : • A means to spam your potential customers? • A hard sales channel? •

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Interest in a specific product (if applicable) is excellent. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1).

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Only B2B

MAY 28, 2021

And with the B2B sales, the most effective way to generate leads is with a targeted B2B prospect list. You will be sending emails to the prospects who are not at all interested in your services or products and are least likely to engage. Before proceeding further let me answer, why you should target LinkedIn For B2B List Building. .

Contacts 107

Contacts Linkedin Ideal Customer Profiles Ad Building 107

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Paid Search Agency 113

Paid Search Agency Features Personalization Ads 113

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. Just make sure to optimize your LinkedIn profile, join relevant groups, and use the advanced search option. Let’s get started! Look no further.

Linkedin 62

Linkedin Lead Ranking Lead Scoring Leads 62

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. The Top 10 LinkedIn Influencers to Follow.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 94% believe video helps consumers better understand their product or service. .

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. Nowadays, targeting the right audiences is not enough to impact revenue. STOCKHOLM— January 12, 2022. Gone are the days when advertising was uncomplicated.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels.

Privacy Policies 339

Privacy Policies Branding Brand Identity Multi-Channel 339

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But reaching potential customers isn’t the only reason why you should start creating video content. Create an explainer video that clearly explains how your products and services work.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Email retargeting: Target users who have opened or engaged with your emails but didn’t convert.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Navigate the Channel

DECEMBER 7, 2023

RELATED: How to Create Engaging Video Content for Your Brand Spark Discussions with Influencers Targeting the right people is key in B2B marketing, and influencers are the people who know all the right people. Leverage influencers for authentic product/service promotion. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Instead, it’s a growing channel that builds brand credibility. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Influencers.

B2B Marketing 133

B2B Marketing B2B Planning B2B Thought Leadership 133

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. 80% of LinkedIn members drive business decisions, which is a wide pool of opportunities for B2B startups.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Metadata

JULY 30, 2020

Now you can build your target account-based audiences using Salesforce View and Report, and it will update dynamically for LinkedIn. Native Targeting on LinkedIn Target your account list directly on LinkedIn and use its vast network of 610 Million users to build your audiences.

Demand Generation 52

Demand Generation Product Multi-Channel Lead Gen 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. It all depends on your target audience and product mix.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. To find out what’s working, we looked at what’s working for our own customers.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117