Avitage

OCTOBER 27, 2014

People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. Think about the customer-facing, content-using groups across your organization: in marketing and sales of course, but also customer service, training and HR (talent acquisition).

Content 120

Content Curation Paid Search Agency Marketing Automation Services 120

Avitage

JUNE 8, 2014

This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. If you’re like most people you use social media channels to get your messages and content distributed. You’re being a publisher.

Google 120

Google Paid Search Agency Companies Content 120

Avitage

OCTOBER 21, 2012

How to Produce 200 Videos For the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, is responding to a request by the executive team to develop a plan to make 200 videos to use with the channel, (Chapter One). How will we collaborate with our channel partners to use the videos?

Advertising Channels 120

Advertising Channels Planning Video Marketing Custom Publishing 120

Avitage

OCTOBER 21, 2012

How to Produce 200 Videos for the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, is responding to a request by the executive team to develop a plan to make 200 videos to use with the channel. This should give them some confidence that the strategy to produce 200 videos for the channel strategy is viable.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Avitage

SEPTEMBER 7, 2017

As marketers move beyond content for marketing tactics, and step up to support sales and the sales channel’s content requirements, the ability to deliver highly targeted, situation-relevant content will be an essential capability. Lack of data, list segmentation and relevant content are three primary reasons we usually hear.

Content 120

Content Verticals B2B Sales Tactics 120

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our efforts to support our channel partners. Video Vignettes Channel Enablement'

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

FEBRUARY 12, 2017

They deliver those assets in many ways through a variety of channels and mechanisms. ” (An objective, task or customer engagement) Then, it asks the same question about Communication Support. Too many executives, and especially the sales organization, still don’t see it. This is not a simple challenge.

Marketing & Strategy 120

Marketing & Strategy Content Tactics Paid Search Agency 120

Avitage

NOVEMBER 13, 2014

This must support ALL customer facing, content dependent groups, including sales, sales training, customer service, HR (talent acquisition), and the sales channel. Enterprise organizations need a content strategy, that goes beyond marketing, websites and content projects.

Enterprise Management 120

Enterprise Management Trends Marketing Management First-Mover Advantage 120

Avitage

NOVEMBER 12, 2014

Business-to-business enterprise marketing executives are accountable for uniting all customer facing activities associated with capturing new customers, growing revenue, and creating exceptional customer experiences across all touch points and the entire customer lifecycle.

First-Mover Advantage 120

First-Mover Advantage Content CMO Acquisitions 120

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our […] The post I Need a Plan for 200 Videos for the Channel appeared first on Avitage. Video Vignettes Channel Enablement'

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. OK, but ask yourself these questions: do your customers conduct online research, do they use Google? I suggest you replace the words social media, with online channels.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our efforts to support our channel partners. Our efforts to enhance their capabilities to sell WECAN solutions will be a win/win scenario.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

JANUARY 7, 2015

Continuum and process thinking applies to how you collaborate with or support ALL your customer facing, content constituent functions: sales, your sales channel, executive communications, customer service, HR for example. The content challenges of his customers are a real problem.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

NOVEMBER 12, 2014

Content Header Target Audiences: VP of Marketing / CMO VP Sales Product Marketing Sales Enablement Purpose: Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams. “Personas!

Paid Search Agency 120

Paid Search Agency Conversion Marketing & Strategy Content 120

Avitage

JUNE 4, 2014

Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. It is also a key reason for poor performing content, and low tactical outcomes.

Enterprise Management 120

Enterprise Management Marketing & Strategy Content Paid Search Agency 120

Avitage

OCTOBER 31, 2013

Include your go-to-customer (sales) strategy, plans and metrics. If you sell through the channel, make sure you include them in your marketing and content plans. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

Include your go-to-customer (sales) strategy, plans and metrics. If you sell through the channel, make sure you include them in your marketing and content plans. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

JUNE 10, 2014

Enterprise organizations face a serious challenge with the creation and management of content that impacts the success of new customer acquisition and profitable revenue growth, as well as tactical marketing and selling initiatives.

Enterprise Management 120

Enterprise Management Marketing Management Marketing & Strategy Content 120

Avitage

AUGUST 6, 2012

With solutions that have several variants, or that require customization, the process is designed to postpone adding variant features or customizations until the last possible moment. Think of the genius in the Dell custom PC supply chain. They should be able to do this every day without consuming their day.

Content Marketing 120

Content Marketing Marketing Management Buyer Personas Advertising Agencies 120

Avitage

OCTOBER 11, 2013

Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade. You can also save selected slides into separate, modular versions.

Content 120

Content Custom Publishing Advertising Mediums Video Marketing 120

Avitage

OCTOBER 11, 2013

Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade. You can also save selected slides into separate, modular versions.

Content 120

Content Custom Publishing Advertising Mediums Video Marketing 120

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 26, 2012

You have shifted content focus from vendor and product collateral, to customer educational content. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You understand the need to think like a publisher. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

Avitage

OCTOBER 10, 2013

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads?

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads?

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

MARCH 17, 2014

This is why we say: Content is a strategic imperative.

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

MARCH 7, 2012

I’m immediately buying copies for my people and to use with customers. The internet is littered with never-updated websites … and no-one-home YouTube channels. It’s a terrific introduction and summary of the principles and top level practices. And that’s just blogging.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120