Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Apple: 51.4%.

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Privacy Protection Email Marketing Privacy Differentiation 92

Martech

JULY 27, 2022

Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company. That’s just direct fiscal cost. Processing.Please wait.

Privacy 144

Privacy Privacy Protection Business Case Studies 144

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Martech

FEBRUARY 16, 2023

“As this segment of the ecosystem matures, vendors can adopt IAB Tech Lab’s growing library of clean room standards to enable interoperable data collaboration use cases,” said Bosko Milekic, Chief Product Officer and co-founder for clean room technology company Optable, in a statement. Open Private Join and Activation (OPJA). Get MarTech!

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Privacy Protection Advertising Agencies Privacy Vendors 96

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too. To know that, you have to know your audience.

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Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. But in case it didn’t work, then you need to come up with more interesting ideas. In such cases, you can use AI-based writing software to find the right words to spice up your content.

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Email Marketing Trends Privacy Protection Planning 118

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. This may be the case (or close to it) across the board, so consider optimizing your emails for Dark Mode.

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Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

NOVEMBER 16, 2021

With email, you’re able to set up exact testing parameters, which isn’t necessarily the case with other channels. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). Where your subscribers are reading email provides critical insights that impact the overall customer experience.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Build and implement MPP solutions before late 2022.

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Privacy Protection Work Management Deliverability Privacy 91

Martech

APRIL 23, 2024

It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.

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Top of Funnel Analytics De-duplication Work Management 68

Porch Group Media

FEBRUARY 2, 2022

How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable. Email Marketing Case Studies — Case learning from the V12 email team on what is working for our clients and how you can duplicate this success.

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Webinar Metrics Email Marketing Demand Privacy Protection 52

Martech

MAY 11, 2023

Procedural changes on the horizon Earlier this year, the European Commission announced that it would seek to streamline the way data protection authorities across the EU work together when enforcing GDPR in cross-border cases. ”) GDPR’s stateside influence In the U.S.,

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Paid Search Agency Privacy Work Management Marketing Proposals 111

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Apple is targeting personally identifiable attributes, which is not the main use case for Parse.ly,” says Parse.ly

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Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Martech

OCTOBER 3, 2022

Federal and state regulations have clamped down on collecting that data, so this is no longer the case. Further, privacy regulations also vary throughout the world. The European Union is well known for protecting the privacy of its citizens — far more so than other governmental entities. Device manufacturer influence.

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Analytics Privacy Protection Privacy Marketing Analytics Tools 121

Martech

MARCH 16, 2023

Data privacy compliance in marketing Courts are increasingly holding companies accountable for flouting data privacy regulations. We can expect to see more of these cases in the coming year. The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers.

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Work Management Marketing Management Privacy Marketing Analytics Tools 98

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Privacy Work Management Marketing Management Privacy Protection 112

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. The places where we have seen some changes where the use case relied on opens would be campaign logic. The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus. Would you agree?

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Privacy Protection Privacy Webinar Metrics Deliverability 98

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.”

Open Rate 138

Open Rate Email Marketing Planning Click Rate 138

SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). Use Cases for Artificial Intelligence in Marketing Society is only starting to grasp the potential of generative AI and machine learning to streamline previously tedious or time-consuming tasks.

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Litmus

DECEMBER 7, 2022

This will give email developers opportunities to experiment and build proof of concepts demonstrating AMP capabilities and use cases that will benefit their users. Unfortunately, in most cases, that data is scattered across the organization in multiple databases that don’t talk to each other very well, if at all.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder. We fired a pixel.’

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Sprout Social

AUGUST 21, 2023

Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands. Misinformation and disinformation Like humans, AI isn’t perfect.

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Marketing AI Ethics Work Management Marketing Management 90

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Optimize your preview text : Use our preview text hack in cases where copy is too long or short. Revenue per subscriber (RPS). Churn rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Performance, in this case, means lower-funnel activation for DOOH ads, which has been previously hard to measure.

Marketing Automation Services 105

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 105

DotDigital

OCTOBER 11, 2021

Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection. They are on-hand to help you with all things SMS, from strategic advice, recommendations on sending method, and where applicable use case registration as well.

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SMS P2P Paid Search Agency Privacy Protection 59

Litmus

JULY 28, 2021

I’m not exactly sure who “they” are, but in this case, I agree with them. Most email clients will pull preview text from the first lines of copy in your email, but there are a few that will pull it from an image ALT text, or in rare cases, from code such as <a> tags. Originally published on February 8, 2017, by Lauren Smith.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Convert

APRIL 26, 2022

Every German organization is obligated, under GDPR Article 33 , to keep personal data safe and secure and to respond appropriately, within 72 hours, to data security breaches (which can include reporting breaches to the Data Protection Officer in some cases). So, which A/B Testing Platforms are Privacy-Friendly?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

JULY 8, 2021

While still useful in some cases—like measuring interactive emails , awareness, or readership—you’ll want to start looking at email engagement in new ways. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Email revenue and profit. Lead generation. What about the open rate?

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech Advisor

MARCH 9, 2020

In such cases, the data should be transferred in a structured and machine-readable format. Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Magisto

JANUARY 13, 2020

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. In that case, you can change the setting to the option you believe is true to your video, and that will be it.

Video Marketing 52

Video Marketing Youtube Privacy Protection Privacy 52

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He NOAA has used it for some time to sense movement on the Earth’s surface, but in this case, it’s used to detect things like pedestrians and surrounding traffic. But in the end, that wasn’t the case.

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Table of Contents. Email Usage. Email ROI.

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Statistics Marketing Budget Marketing & Strategy Stats 52