case 
WriteSpark
JULY 6, 2010
You're excited to have a well-known customer who is happy with your product and ready to talk for case study. In this case, complete as much of the interview as you can, especially for gaining testimonial statements that may be usable before the full case study can be produced. If your standard is two pages, accept one page.
WriteSpark
FEBRUARY 18, 2009
Case Studies. Content Marketing. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Study Writer. Sales Materials.
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WriteSpark
APRIL 18, 2018
A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .
WriteSpark
APRIL 18, 2018
A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .
WriteSpark
APRIL 8, 2014
Why reinvent the wheel with a new paper when you can revive an existing content asset? The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* Updated product details, new case studies etc. Was written more than a year ago.
WriteSpark
JANUARY 10, 2012
As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.
WriteSpark
JANUARY 10, 2012
As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.
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