Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). This means monitoring media not just from traditional publishers, but on the great majority of social sites too.

Case Studies 80

Case Studies Case Study Social Media Paid Content 80

KoMarketing Associates

JUNE 18, 2019

It’s easy to get wrapped up in either creating content that performs well in search or creating in-depth gated assets that bring in leads. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. a purchase. Don’t just state results without explaining how the customer got there.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? What is search intent? Or are they searching for a specific individual or business?

Intent 194

Intent Optimization Google SERP 194

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Then we did the social media implementation in phases.

Case Studies 100

Case Studies Case Study Social Media Social Marketing 100

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. YouTube, a video streaming platform, is the world’s second largest search engine. Here are 12 solid video content ideas to bolster your social media presence: 1.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Beats Traditional Advertising.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Studies 120

Case Studies Case Study Studies Peer-to-peer 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Studies 120

Case Studies Case Study Lead Gen Studies 120

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Social Media 106

Social Media Consulting Media Work Management 106

KoMarketing Associates

MARCH 15, 2022

Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was followed by website (36%) and social media (34%). It is followed by paid search/ads , organic search, and social media. Reaping the Benefits of Email Marketing.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Lead 249

Sprout Social

MARCH 19, 2020

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Share your case studies in industry LinkedIn and Facebook Groups.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. This post explores how AI can assist with content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Well, much of it revolves around search rankings.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Biznology

NOVEMBER 28, 2017

I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. 11 inspiring case studies of digital transformation. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

FMG Suite

MAY 26, 2021

I’m grateful for the FMG Suite team’s SEO and copywriting expertise––our site now ranks high on the first page of Google search results!”. Antoine and his team actively use many of our email and social media marketing tools to stay in touch with clients and prospects. Antoine Williams, Principal Advisor. What is it?

Case Studies 52

Case Studies Case Study Copywriting Traffic 52

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

DealSignal

MARCH 2, 2024

Multistep campaign: email/phone / social media 5. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Retargeting and remarketing One of the best intent data use cases to gain direct results. Are a large number of your leads repeatedly searching for products similar to yours?

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Case Studies 52

Case Studies Case Study Studies Advertising Agencies 52

SocialPilot

FEBRUARY 12, 2024

It has become more than a mere social media platform. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Although, an advanced search is more complex than a standard one. Let’s help you understand how you can master Twitter’s advanced search.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Price Pricing 52

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 96

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. .”² How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Envy

JULY 31, 2017

As expected with new industries, Aqua’s most relevant keywords had very low search volume, and the ones that did have volume were not yet relevant. Step 3: Content and social media strategy. Establishing a social presence by: Continuous analysis of ecosystem content and social media activities.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Studies 85

Martech

FEBRUARY 20, 2024

The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms. Search for pain points and related topics online and create content for “content gaps” where customer issues you’re aware of haven’t been addressed with content.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. Implement social selling. brand24 Click To Tweet.

Social Media 111

Social Media Tools Work Management Media 111

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111