Remove Case Study Remove Research Remove Studies Remove Web 2.0
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Web 3? It’s the web we hope for, not the one we know

Martech

was just information listed on a web page. made the web page interactive. There needs to be a clear use case opportunity and a problem to solve, otherwise audiences won’t see enough value and it will live and die in the hype cycle. This requires extensive research, ideation, prototyping and validation.” “We

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9 Ways to Successfully Achieve Brand Authority

Scoop.it

At this point in the Web 2.0 Case studies and client testimonials can go a long way here. This could be a company blog looking at new research in the field and providing analysis on it. At a certain scale, companies might commission their own research and publish the results as downloadable reports.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ ’ by Futurelab.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Nothing drives response more than strong titles addressing prospect needs.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

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Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

Google it and you’ll find plenty of research studies to back that up. Technical articles, white papers and case studies would require basic registration information – name, company name and email address. I am not making this up just to scare you. Use a mix of free and gated content to qualify and nurture your visitors.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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