Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

The ABM Agency

MAY 16, 2023

Furthermore, we’ll discuss methods for evaluating decision-maker relationships through relationship health assessment scoring models and prioritizing outreach based on influence.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Webbiquity

FEBRUARY 5, 2021

A huge part of these tasks can be delegated to platforms and tools that automate sales follow-ups , outreach and tracking. Case studies have proven that referred customers generate higher LTV and profit margins. You can find him on LinkedIn or Twitter. Image credit: Marketo.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Rev

MAY 10, 2023

These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter. Go to a social media platform like LinkedIn or Twitter to follow their accounts, comment on their posts and share their content to make your company visible.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Bottom line: Content doesn’t mean much unless it’s well-constructed and part of a bigger outreach system. It’s important not just to buckle down on content creation or case studies.

ROI 91

ROI Effectiveness Planning Content Marketing 91

DiscoverOrg

JULY 3, 2018

Leverage previous engagement in your new outreach. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. It’s unlikely that you’ll be signing the contract over Twitter. You don’t have to start entirely from scratch, though. Revive demo no-shows.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

PureB2B

JUNE 20, 2022

When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Webbiquity

DECEMBER 4, 2018

Crafting buyer personas for sales reps and treating them like customers by tailoring outreach, tools, and techniques to the needs of different teams will go a long way in improving their sales effectiveness. You can follow Highspot on Twitter @Highspot.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Thinkers360

FEBRUARY 28, 2024

Invest time in thorough research to identify individuals who are: Relevant to your industry and target audience: Align your outreach with individuals who resonate with your specific niche and have a strong following within your target market. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Pam Didner

JUNE 2, 2022

For example, if you decide to let some of your marketing team members go, you need to decide at a base level what skills are required to “keep the lights on,” such as website maintenance, target outreach, and reduced sales support. Present your finding as a case study to share with your sales. The post Recession Ahead?

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. Then, reach out to your chosen influencers with compelling outreach that prioritizes relationship-building over selling your product.

Social Media 117

Social Media Trends Media B2B 117

Pam Didner

MARCH 22, 2022

After evaluating various content pieces, I need the content team to customize 1 to 2 case studies. Sales may work closely with B2B buyers who can open a purchase order, while marketing targets their marketing outreach to end-users. Sales and marketing alignment is hard in small and large B2B companies. Love to hear from you!

Enterprise Management 83

Enterprise Management Work Management Marketing Management Planning 83

BuzzSumo

JANUARY 5, 2016

This is not easy for a tool such as ours, but our trending dashboard shows new trending content every day, our content alerts notify users in real time of new mentions and links, and our soon-to-be-released outreach lists and conversations help users build relationships with key influencers every day. Grow revenues by developing the product.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.”

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Only B2B

AUGUST 25, 2023

This might involve a combination of email outreach, social media engagement, personalized content, and direct communication with key stakeholders. Utilizing Digital Channels for Personalized Outreach Digital channels such as email, social media, and online advertising play a crucial role in ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Hubspot

DECEMBER 21, 2020

If you're writing copy for Twitter, you have a strict character count, so the copy has to be brief but still appealing enough to get the attention of someone scrolling. Similar to Twitter, Instagram is known for catchy captions. Here's an example of an outreach template you could use for another major social media platform, LinkedIn.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Who are the Right People?

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Pam Didner

OCTOBER 4, 2022

Streamly: Let’s do a quick case study. My recommended strategy would be: Drive demand using integrated campaigns through TV commercials, as well as paid and organic social media outreach. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

The ABM Agency

MAY 26, 2023

Leveraging Social Media Intelligence Social media platforms like LinkedIn, Twitter, and Facebook provide a wealth of information about companies and individuals: LinkedIn Sales Navigator: Use this tool to find key contacts within an organization by job title or function.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Outgrow

JANUARY 11, 2021

Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some of the best lead generation tools to stack-up your marketing desk (virtual though). Have a look at this case study on how Leads.ph 9 Twitter Lead Generation Card. Twitter cards are magical!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Sprout Social

FEBRUARY 1, 2024

If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach. Jump into industry conversations proactively Participate in industry conversations on platforms like X (formerly known as Twitter) and Reddit to stay in tune with key demographics.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Outgrow

MARCH 17, 2022

Content marketing is like setting the base and PR outreach is like building an escalation. Outreach helps you generate backlinks the right way. Data-driven, newsworthy content + highly tailored outreach = High-authority link building and brand coverage. Linkedin and Twitter are great ways, to begin with. . #3

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We probably followed them on Twitter, or liked something they posted. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Biznology

NOVEMBER 8, 2012

If you’re interested in the case study, please read on. Case Study: US Open Marketing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. For IBM, the US Open Tennis Championship is kind of like the Super Bowl.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Launch Marketing

SEPTEMBER 9, 2020

Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand. Developing key relationships with the media are crucial and to start this, create a target outreach list. Writing success stories, customer testimonials and client case studies.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

ClearVoice

APRIL 23, 2020

Case studies. Example 1: Woobox case study. Social promotion app Woobox offers a handful of case studies on their website to entice marketers to pull the trigger and give their service a try. Scout out their Twitter. Buyer personas. Newsletters. News releases. Testimonials. Webinar scripts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hubspot

JUNE 23, 2022

Do you have any case studies to share? When it comes to selling NFTs, outreach is the name of the game. Many sellers use Twitter, Reddit, and Discord as vehicles to share their work, give and receive feedback, and get the ball rolling. According to a study by Goldman-Sachs , an estimated 1.4 Or convincing research?

Tools 64

Tools Case Studies Tips Buzz 64

Optinmonster

SEPTEMBER 30, 2022

If you feel you’re losing a sales prospect, use this subject line for outreach. This is the perfect opportunity to share customer testimonials, reviews, and case studies to put their minds at ease. This subject line pairs well with data and case studies. Before you decide…”. Best Referral Sales Subject Lines.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

seo.co

APRIL 19, 2023

LinkedIn outreach : Use LinkedIn to search for businesses that could benefit from your services and reach out to them through direct messages. Social media : Use social media platforms such as Twitter and Facebook to reach out to potential prospects and promote your SEO business. How can I build trust with during the sales process?

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

EveryoneSocial

DECEMBER 13, 2018

Others might use Twitter to create a hiring hashtag to spark candidates to apply. By actively using social media like LinkedIn, you’re showing your employees that this medium is a part of the company’s outreach. See what else Chanell has been up to on her LinkedIn profile and Twitter page.

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Hubspot

AUGUST 11, 2019

This also means, not only are you conducting outreach to individuals , but you must also find organizations that are a good fit for your solution. Join or contribute to Twitter chats. Twitter chats are when a group of people meet on Twitter to discuss a certain topic, trend, or interest area using an agreed-upon hashtag.

B2B Sales 71

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 71

Hubspot

DECEMBER 19, 2017

This means 80-85% of sales outreach efforts are going unnoticed by those prospects you’ve worked so hard to capture with content. Then use those brand advocates to help your sales team close additional deals through case studies and referrals. Did you know that reps spend about 15% of their day leaving voicemails?

Content 77

Content Word of Mouth Case Studies Paid Search Agency 77

Content Marketing Institute

SEPTEMBER 28, 2018

They might ask their followers or the social media universe in general, hoping someone will react (Twitter lives for this kind of people). While publishing valuable content on reputable sites and contributing to Twitter chats is a good idea, to be an effective industry leader, you need to get online and answer questions about your industry.

Social Media 111

Social Media Tools Work Management Media 111

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches. Outreach Marketing Virtual Summit. The Three Little Pigs.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Outreach for the campaign happened via LinkedIn messages (5,000 per week for five weeks), where the company asked recipients for their address.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Hubspot

JUNE 1, 2021

Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features. Generate an email list, and send out unique case studies or behind-the-scenes information.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

Biznology

MAY 30, 2013

On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80