Digital Marketing World Forum

JANUARY 10, 2020

A KOC is an evangelist for the brand, willingly sharing information via social media and word of mouth. Case study: Perfect Diary. Guangzhou-based beauty brand Perfect Diary is one of the emblematic case studies of the concept. Private traffic platforms. However, private traffic is not limited to WeChat.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). MarketingSherpa did a case study on a data storage company called Quantum. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Martech Advisor

JANUARY 24, 2020

While this course already covers some of the modules from Become a Content Marketer, it takes you to the next level of content marketing. Become a Content Strategist contains 13 modules to help you explore the composite aspects of content marketing.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

FEBRUARY 15, 2016

No one understands this better than Bill Macaitis , CMO of Slack, former CMO of Zendesk, and former SVP of Online Marketing and Operations at Salesforce. It’s basically his job to create marketing teams for the fastest growing companies on the planet. Through word-of-mouth marketing tracked by NPS.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. The media type at the opposite end of the scale is "earned media."

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Adobe Experience Cloud Blog

DECEMBER 7, 2009

The New Rules of Viral Marketing. Bestselling author David Meerman Scott shares how word-of-mouth can spread marketing messages for free. The marketing strategy ebook offers insight from new media experts as well as viral marketing success stories. Plus, it provides insight on the future of B2B marketing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Online Marketing Institute

DECEMBER 20, 2010

(Behind the scenes: The hacienda used in the video is actually the home of their Chief Marketing Officer, Brian Kardon, cleverly disguised.) b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Will you embrace Twitter if I can show you ROI? And that’s just it.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ? The tweets, links, and status updates shared by your visitors are like word-of-mouth advertisements for your page.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

MLT Creative

NOVEMBER 1, 2011

If you choose to attend, you have a rare opportunity to explore new technologies and business models in areas ranging from online commerce and social media to gaming, interactive advertising, entertainment, and many more! November 3, Vermont Web Marketing Summit. Click the link above to learn more about the event.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Optinmonster

JUNE 14, 2024

Track Your Metrics & Adjust What Is Digital Marketing? Digital marketing is the process of promoting a brand, company, service, or product via the internet. These can be anything from your blog content to paid ads, or even the exposure earned through word-of-mouth. Digital assets can be owned, earned, or paid.

Paid Content 52

Paid Content Planning Marketing Budget Creation Marketing Budget 52

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

AUGUST 19, 2010

RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake! "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hubspot

JUNE 24, 2011

They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. As Tasner says, “Mobile is growing faster than any other online-marketing method, tactic, or technique.” Free Chapter - Mobile Marketing: Tapping into Billions of Cellphone Users.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. Microsites.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 6, 2010

RT @grmeyer: @ashleyjablow here's a nice article on #CSR and social media [link] [link] jan radish Tying Together Social Media and Corporate Social Responsibility Social Media Consulting – Convince & Convert [link] Anne Social media is gaining so much momentum that so it’s becoming a if you can’t beat ‘em join ‘em scenario.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

KoMarketing Associates

OCTOBER 27, 2015

Action marketers need to take: Marketers must understand that there is no “one-size-fits-all” approach when preparing content for today’s B2B buyers. Additional data shows that 30 percent of martech buyers stated that they learn about new marketing technology solutions from their peers.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. I'd love to write up a case study on you guys when you're ready. Remember, the most important customer of EVERY company is Google. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 25, 2010

“Motive&# is a great word for the WHY. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Isn't the same for b2c though? I'm just a little confused.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

Has The Right Mobile Priorities Social Marketing: Earned Media to the Max Online Video Contests Can Help Marketers Listen To And Energize Their Customers Interactive Marketing Nears $55 Billion; Advertising Overall Declines New Limits for Text Messaging? deal; more search competition=a good thing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. j Jason Baer Thanks very much for the kind words. Bravo, man. Keep at it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167