Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. I came across LinkedIn Conversation Ads within my own network and decided to try them out. If you don’t know much about conversation ads – think Drift chatbot meets LinkedIn InMail.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry.

Social Media 154

Social Media SEO Cost Per Click Media 154

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Online Marketing Institute

AUGUST 17, 2018

They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique. Then, it simply asked them to write unbiased reviews of its products. Leesa Leesa is an online store that sells mattresses and bedding accessories.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. By continually testing and optimizing your emails, you can improve engagement, increase conversions, and maximize your ROI.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies).

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 94% believe video helps consumers better understand their product or service. . Testimonials and case studies. Product reviews. Source: Wyzowl. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Amazon will show you fresh options for the products you bought at the same time last year. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

B2B Digital Marketer

MARCH 28, 2024

15:10 – 16:31) Strategies for achieving optimal ROI in paid advertising through careful performance budget management and best practices. (17:45 25:55 – 28:16) The journey of a startup’s rise through strategic advertising and product excellence, showcasing a successful B2B advertising case study. (32:26

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Top Rank Marketing

NOVEMBER 15, 2023

No one wants to buy from an AI that hasn’t done the work or used the product. LinkedIn will face increased API access demands, especially as other platforms limit data. This methodology will enhance strategies and achieve maximum ROI. LinkedIn is a TopRank Marketing client.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Convert

APRIL 17, 2024

Most marketing and product teams are aware that conversion rate optimization is how brands level up from average results to extraordinary ones. Implementing experimentation rigor is how you maximize your results and ROI. Implementing experimentation rigor is how you maximize your results and ROI. What Is Experimentation Rigor?

Allocation 52

Allocation Work Management Marketing Management Conversion Rate 52

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs are usually used to educate your readers and provide a hub to gain industry and product-related information. You guessed it right, with content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Metadata

MAY 11, 2021

On March 17, 2020, LinkedIn introduced Conversation Ads as part of the growth of Message Ads (previously Sponsored InMail). LinkedIn Conversation Ads create a conversational experience for B2B marketers to “choose your own path.” Think Drift chatbot meets LinkedIn InMail. PPC Hero generated case study downloads at a CPA of $15.92

Paid Search Agency 52

Paid Search Agency Conversion Ads Product 52

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. They will consume material such as blogs, whitepapers, and case studies during the awareness stage.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Zoominfo

JANUARY 5, 2021

How are go-to-market teams more productive with ZoomInfo and Salesforce? Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. Additionally, if your marketing and sales teams use LinkedIn for prospecting, ReachOut pulls up the contact information you can’t see on LinkedIn profiles.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Hubspot

FEBRUARY 1, 2017

Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. Product Knowledge.

Case Studies 36

Case Studies Case Study Studies Template 36

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

SalesGrape

SEPTEMBER 17, 2023

Increase in ROI: Since ABM targets high-value accounts directly, it often leads to higher returns on investment compared to traditional mass-marketing approaches. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? The 3 Components of Content Marketing ROI.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Dr. Pelè’s LinkedIn: [link]. Everyone is afraid to be sold. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

The ABM Agency

APRIL 10, 2023

The focus of ABM is to maximize the productivity and performance of a company’s sales operations by devoting resources towards those accounts most likely to bring in revenue. You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Terminus

JANUARY 29, 2020

To scale, they created 4 distinct ad nurture programs that would activate for any account researching the 18 different intent topics they were tracking related to their 4 different product categories. The post [ABM Case Study] Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program appeared first on Terminus.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40