ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Thankfully, LinkedIn makes targeting these users easy.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 141

Linkedin Tips Paid Search Agency Ideal Customer Profiles 141

Biznology

JANUARY 4, 2017

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Buffer

JANUARY 10, 2022

What I didn’t see coming was this: By sharing my firsthand perspective on how recruiters think and work and lessons learned as I built my own business through my blog, LinkedIn, and subscriber newsletter, I was becoming a thought leader. Knowing what you’ll share on LinkedIn (and when) will help you stay the course.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Vision Edge Marketing

MAY 25, 2021

How a Case Study Approach Supports Planning a Product Announcement. In essence, we are encouraging a case study approach to gain insight into what did and didn’t work. Typically, that’s not information you find on the internet anywhere. Thank goodness for vehicles like LinkedIn.

Product 243

Product Paid Search Agency Planning Case Studies 243

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. I came across LinkedIn Conversation Ads within my own network and decided to try them out. If you don’t know much about conversation ads – think Drift chatbot meets LinkedIn InMail.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Everyday, your audience is scouring through the search engine to find relevant information.

Social Media 157

Social Media SEO Cost Per Click Media 157

illumin

APRIL 11, 2024

You can view the full case study here for more information. Made for marketers Learn how illumin unlocks the power of journey advertising Book a demo To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Barriers 127

Barriers Brand Identity Branding Content 127

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. This keeps your clients onboard longer.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder. Endorsement.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. 80% of LinkedIn members drive business decisions, which is a wide pool of opportunities for B2B startups. Inform your audience on company news, new content, employees and more.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. Use the LinkedIn Insights tag. Or invite them to sign up for your newsletter.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Top Rank Marketing

FEBRUARY 26, 2024

In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” Source ) #2: Track record and case studies showcasing successful tech marketing campaigns.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Provide Exhaustive Information : Second, you can never provide enough information. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Research 145

Research Loyalty Case Studies Communities 145

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167