Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JANUARY 18, 2021

It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions. A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Remote workers are more productive than in-office workers.

Top of Funnel 280

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 280

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.”

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

KoMarketing Associates

DECEMBER 8, 2021

According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. How many users sign up for your product, buy your service, or purchase a software plan?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Maybe there is a certain tool that is cumbersome, or there’s a need for better product training. Offer solutions, not just products.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Top Rank Marketing

OCTOBER 19, 2023

Show gratitude for customer loyalty, provide sneak peeks of upcoming features or products, and engage customers through social media to gather feedback and thoughts. “Customer centricity is the ability of people in an organization to understand customers’ situations, perceptions, and expectations.

Rules 134

Rules B2B Marketing Work Management Customer Satisfaction 134

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) and refine the targeting of campaigns and develop products that meet their specific needs. Their role goes beyond simply recommending products. Those who often get in the way of the decision-making process.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Zoominfo

JUNE 22, 2022

B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Because of this, potential customers may be more likely to listen to your pitch and consider whether your products can fix their current problems. Data from Gartner suggests that it takes an average of 22.5

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. So before you roll up your sleeves and get down to designing your ABM strategy, it’s worth reviewing a few ABM case studies to get a few good ideas on where to start. Let’s start with the reasons for introducing ABM first.

Account Based Marketing 105

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Example Tool: Lead Forensics: Lead Forensics can identify businesses that visit your website.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

FunnelEnvy

MARCH 18, 2024

At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. Hootsuite offers a popular buyer persona template.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. This could include things like: Product recommendations based on purchase history. Achieving hyper-personalization at scale is now more feasible than ever.

Personalization 118

Personalization Practices Allocation Enterprise Management 118

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

FunnelEnvy

NOVEMBER 27, 2023

Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever. A typical conversion CTA is a free trial requiring credit card information with lower-cost products and services. The CX during this phase builds trust.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

nDash

DECEMBER 23, 2021

With over 80 sessions targeting B2B and over 20 case studies highlighting how B2B companies deploy the latest applications, there’s something for everyone. The B2B Online conference features two days full of events, including keynotes, panel discussions, case studies, and more. Host: A UMSL Business Production.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s say you’re describing two different pricing structures for your product: a subscription model that can be canceled at any point, and a higher-cost outright purchase with lifetime support. A recent Gartner survey showed that 86% of business leaders look for verified reviews during the B2B buying process.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

PureB2B

MARCH 30, 2022

And, despite often having a strong impact on business, the immediate value of a solution (as compared to a product ) isn’t always easy to quantify. A study by Gartner has found that between 14-23 people are involved in the purchase of new B2B technology , with 80% of them in senior product or operations roles.

B2B Sales 62

B2B Sales Practices Marketing Management Ideal Customer Profiles 62

ClickDimensions

NOVEMBER 16, 2022

Buyers state that their central focus is to keep the business moving forward and legacy relationships are no longer paramount, especially when the need for new products or solutions suddenly arises. . This methodology is what Gartner calls Solution Exploration : . Reviews, however, should be 100% customer influenced.

Buy 97

Buy B2B Budget Programs B2B Sales 97

Zoominfo

OCTOBER 5, 2021

You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” What does our ideal customer profile look like for each product? However, when your teams are in sync, you’re well-positioned to drive conversions and increase revenue.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Exo B2B

SEPTEMBER 25, 2019

Recently, the technology watchdog firm, Gartner, published its famous “Hype Cycle” on marketing-related technologies or, if you prefer, “martech” In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles. These cycles have names and lifespans.

Marketing AI 49

Marketing AI Gartner Paid Search Agency Case Studies 49

SpotMe Blog

SEPTEMBER 23, 2021

For example, say you’re throwing a large hybrid convention for entrepreneurs all about productivity in the digital world. Provide examples of who will be speaking at the event, what products you’ll be showcasing, and explain how it will benefit the sponsor. Provide Case Studies. Gartner Marketing Symposium.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Exo B2B

JUNE 26, 2023

Let me start by quoting a Gartner study on the power of content in the customer journey. Your website, product information, blog posts and presentations can always be improved. 3-Use the customer’s perspective Are the product descriptions on your website “innovative, feature-rich and exceptional”?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52