Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Golden Spiral

APRIL 18, 2019

Such resources include courses, webinars, assessments, meetings, and publications. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. podcasts, webinars, publications, and industry research materials. HIM Body of Knowledge TM.

Work Management 102

Work Management Marketing Management Research Organization 102

LeadSloth

OCTOBER 15, 2010

Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. He told the story in a nice way, and illustrated it with a good case study. Jon Miller and Bill Binch presented a session on how Marketo uses Marketo internally.

Marketo 100

Marketo Impressions Forrester Eloqua 100

SpotMe Blog

JUNE 28, 2023

But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Adobe Experience Cloud Blog

JULY 12, 2010

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. It’s causing success. .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Lead Liaison

MARCH 7, 2018

Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. Lead Liaison and Administrate have partnered to bring you this exclusive webinar. Lead Liaison and Administrate have partnered to bring you this exclusive webinar.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Webinar Marketing Statistics. 59% of registrations occur in the last week before the webinar date. According to Bizible, a third of registrants watch the webinar replay. Forrester ). (Overthink Group). Marketingsherpa ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. I’d be happy to share my slide presentation with you, too). link] jaybaer If there were thousands of blogs, Webinars, books, etc. It's true.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Adjust Formatting, Depth, and Length.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

SpotMe Blog

SEPTEMBER 22, 2022

Did you know that 50% of HCPs who sign up for a life science webinar don’t even show up? Some studies report an even higher percentage. For example, with less and less free time on their hands, junior doctors prefer webinars and virtual events because they can participate while they’re on the go. How has HCP engagement changed?

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Content4Demand

SEPTEMBER 16, 2020

Tonya began the presentation with a handful of buyer enablement definitions, each with a worthwhile piece of the buyer-enablement puzzle: Gartner says that buyer enablement is “the provisioning of information that supports the completion of critical activities necessary to make a purchase.” What Is Buyer Enablement Content?

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

NetLine

NOVEMBER 30, 2023

Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Most will also offer sponsored content options too that can help close any gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

PathFactory

JUNE 24, 2021

We churn out one blog post or case study after another, the same as we’ve always done, then push it out in our nurture programs and wait for the MQLs to roll in. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021. B2B marketers have a major content ROI problem.

ROI 52

ROI Top of Funnel Forrester CPO 52

Content4Demand

JANUARY 7, 2020

Content marketers can include embedded videos or podcasts, links to additional content or quick ways to request a demo or register for a webinar. The language you use to present an offer matters. The language you use to present an offer matters. It’s worth watching. Principle #2: Frame the choice in a positive way.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Delivra

OCTOBER 23, 2018

And your prospects want you to connect with them through email, according to research by Forrester. Don’t immediately jump to presenting white pages if a subscriber isn’t showing a high level of interest. Subscriber attends a webinar. It showed that nearly 60% prefer that type of communication over talking to a sales rep.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. That could include a complimentary whitepaper, a webinar, a speech, or a blog post – actually anything that gives your prospects valuable industry info such as how-to tips, insight on industry trends, or useful data. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 45

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 45

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

Webbiquity

AUGUST 2, 2010

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. 2010 Lead Generation Marketing ROI Study (32 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

SnapApp

MARCH 20, 2014

Podcast: For the multitasking audience, podcasts offer informative and/or entertaining audio presentations. Webinar: A combination of web seminar, webinars are an engaging way to inform an audience while also enabling the audience to communicate with the presenter(s).

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

Convince & Convert

SEPTEMBER 21, 2010

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire.

Social Media 155

Social Media Media Paid Content Work Management 155

SnapApp

FEBRUARY 20, 2014

Podcast : For the multitasking audience, podcasts offer informative and/or entertaining audio presentations. Webinar : A combination of web seminar, webinars are an engaging way to inform an audience, while also enabling the audience to communicate with the presenter(s).

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Hubspot

SEPTEMBER 7, 2016

Such as whitepapers, case studies, eBooks, buyer guides, videos, webinars, podcasts, infographics, use cases, kits, presentation decks, etc. 3] Forrester. [4] 4] Forrester. [5] This information is then stored in a contact database and used for email follow-ups. High-Value Content Offers. 7] Gartner.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Webinar (84). What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

DECEMBER 5, 2012

This presents a hurdle for lead nurturing marketers. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Cost-per-Customer : Emails, webinars, ebooks, case studies, and other promotions cost time and money. The challenge?

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . Source ). . . This is the death of one-size-fits-all email blasts.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

FEBRUARY 11, 2022

One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. Webinars featuring topics customers consistently search for. Case studies featuring existing customers in similar situations.

Work Management 113

Work Management Personalization Marketing Management Marketing AI 113

KEO Marketing

SEPTEMBER 1, 2017

Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Focus on Integrated Marketing.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads. Case Studies.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100