Zoominfo

MARCH 14, 2018

Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration. Find out why you need to hug your haters and embrace their complaints.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Convince & Convert

DECEMBER 15, 2023

By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.”

Social Media 158

Social Media SEO Cost Per Click Media 158

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! For example, let’s go back to the example of selling a marketing software. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. What can B2B brands learn from that example? Happy customers = more revenue. There’s a lot to be said on this topic and Dina did a great job of sharing her insights. And they delivered the steak.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Examples include testimonials, product demonstrations, reviews and tutorials.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Influitive

OCTOBER 11, 2015

Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities. Word of mouth, blogs, social media, user reviews and other online content are all heavy influencers at this stage.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Convince & Convert

MAY 27, 2014

What I am suggesting is that Hollywood Branded provides us with a valuable takeaway with this case study: Reaching out to the RIGHT people at the RIGHT time. Also, if you have a creative outreach marketing case study you want to share, email me and let’s collaborate!

Word of Mouth 147

Word of Mouth Case Studies Case Study Outreach 147

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Use Storytelling in Your Marketing.

Top of Funnel 318

Top of Funnel Work Management Marketing Management Content Marketing 318

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. Here’s an example of super-strong brand awareness: At some point you have probably thought something along the lines of, “I have horrible allergies and I could really use a Kleenex.”

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Take product launches as an example. After all, word of mouth from a satisfied customer is the best form of promotion.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year. The following four examples are both creative and recognizable brands.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Hubspot

APRIL 10, 2019

Customer Case Studies. So if you can cover topics that people are passionate about and teach them how to get better at them, they’ll be able to live better lives, which will help grow your channel’s brand loyalty and sentiment, retain your viewers’ attention, and attract their friends’ attention by way of word-of-mouth marketing.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

Convince & Convert

DECEMBER 16, 2014

After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Bold claim, huh?).

Blogger 154

Blogger Word of Mouth Case Study Case Studies 154

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Convince & Convert

MAY 28, 2014

who spread word of mouth recommendations for them. It weaves it all in to the modern technology that has made word of mouth marketing smother self-promotional tactics like billboards and commercials. Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation.

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library. Source: [link]. Quick Takeaways.

Planning 357

Planning Top of Funnel Marketing & Strategy Paid Search Agency 357

Heinz Marketing

JANUARY 7, 2022

Rather, the goal is for customers to be the ones getting the word out about your product. Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Tapping into a large base of potential users through word-of-mouth and media attention is critical to gaining leads before a competitor.

Product 112

Product Top of Funnel Sales Qualified Leads Churn Rate 112

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Such is the case with Bhakti Chai , this month’s case study of marketing done well. Usually I put my key takeaway from an awesome example at the end of my post.

Opt-in 162

Opt-in Planning Word of Mouth Case Studies 162

Stevens & Tate

JANUARY 18, 2021

Customer case studies. A great way to market your business is through word-of-mouth from satisfied customers or business associates. A case study video could convince your undecided leads that your business is the right fit for them. Read about Integrating Story Branding With Your B2B Marketing Strategy].

Video Marketing 59

Video Marketing Marketing Websites B2B Word of Mouth 59

Scoop.it

MARCH 2, 2023

For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. That’s how reviews and testimonials work—they’re the word of mouth of digital media. An example of this can be seen on their page. Best used when: you want to boost trust and credibility.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

SmartBug Media

APRIL 8, 2022

For example, telehealth used to be a less common option before the pandemic, but its use is now booming, and that growth will likely continue. Online reviews are the new word of mouth in a post-pandemic world. If healthcare marketing wasn’t complicated before the pandemic, it certainly is now. Content, Content, Content.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Marketing Qualified Leads Leads 98

Content4Demand

NOVEMBER 15, 2018

These intriguing conversations and case studies not only drove eyeballs and downloads, but stirred some interesting comments and dialogue along the way. Sure, some of his examples are more readily applicable to the B2C world, but B2B will inevitably follow similar roads. Turning Word-of-Mouth Marketing Into a B2B Weapon.

Top of Funnel 57

Top of Funnel Word of Mouth Content CMO 57

SalesGrape

SEPTEMBER 14, 2023

Satisfied customers often result in positive word-of-mouth referrals which further fuel lead generation efforts. For example, if you notice that a significant number of converted leads come from a particular industry or have similar job titles across multiple accounts.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

LeadSquared

AUGUST 12, 2019

Create Case Studies. Case studies are digital gold for many companies. A good case study can persuade your audience to take a specific action or, at the very least, feel a certain way. Learn how to write an effective case study and use its benefits to your advantage.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

ClearVoice

JULY 17, 2023

Content with these two qualities is more likely to be shared widely through social media and word of mouth. For example, if you wanted to reach students interested in cryptocurrency investment, you could create a free online course featuring written and video content, as well as publish a step-by-step guide.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Martech

OCTOBER 5, 2022

Social proof is perhaps the most common example, given the impact of word-of-mouth influence. Content marketing often relies on case studies and customer testimonials to hear from “people like us.” Processing and interpreting intent data is an example.

Intent Data 89

Intent Data Marketing Management Word of Mouth Customer Satisfaction 89

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 118

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. Here’s an example of super-strong brand awareness: At some point you have probably thought something along the lines of, “I have horrible allergies and I could really use a Kleenex.”

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Buffer

JUNE 6, 2022

” This is perhaps one of the best examples of the possibilities of user-generated content. For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. It’s how you decide to leverage it for your brand that matters.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Here’s an example: Create compelling lead magnets: Offer valuable lead magnets, such as e-books, webinars, or exclusive offers, in exchange for email sign-ups.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

SmartBug Media

APRIL 12, 2023

For example, after an interaction with customer support, customers will receive a survey saying, "How satisfied were you with that experience?" By knowing your company’s evangelists, you can spread the word of mouth digitally by asking for reviews and including them in case studies or client testimonials.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Valasys

JULY 31, 2023

Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. For example, your cloud computing service appears as a sponsored result when a business owner searches for “scalable cloud solutions” on Google.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

ClearVoice

DECEMBER 8, 2020

” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. Influencer marketing is essentially the modern-day version of word-of-mouth advertising at scale. Influencer marketing is word-of-mouth advertising amplified.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

PathFactory

AUGUST 15, 2022

This is known as the dark social : According to a study by Ogilvy Cannes , “74% of consumers consider word-of-mouth as a key influencer when making purchasing decisions”. Context: The situation where interactions happen, for example, post-purchase, during consideration, only when there’s a promotion happening, etc.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Outgrow

AUGUST 6, 2021

For example, a giveaway may show a different result when compared to a quiz. For example, if you’re into a real estate business, a quiz like “Should you buy or rent?” Continuing with our lead generation example for real estate, a mortgage calculator is a wonderful lead generation tool to create for your website. What’s more?

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Content4Demand

DECEMBER 11, 2018

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , by Jay Baer & Daniel Lemin. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest. But most marketers seem content to shrug and assume that word of mouth is beyond their control.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Brandpoint

APRIL 26, 2021

Speak the right language One of the most fun parts of watching The Sopranos has been adding a few new vocabulary words to my regular rotation. For example, when I realized I was out of coffee beans the other morning, I unironically let an “ Ah, marone… ” escape my lips. How does this relate to marketing, you might ask?

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133