Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Case Study Case Studies Studies Work Management 107

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 81

Case Studies Case Study Advertising Benchmark Paid Search Agency 81

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. Ulta Beauty’s Skincare Routine Quiz addresses the pain points of skincare shopping and offers a personalized and effective solution.

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Case Study Case Studies Outgrow Studies 52

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. Traditional marketing starts with the product.

Marketing Strategy 227

Marketing Strategy Marketing & Strategy Work Management Product 227

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

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Case Studies Case Study Studies B2B Sales 98

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. For example, you wouldn’t want to tweet #TuesdayMotivation on a Friday or #Scorpion when your campaign refers to Beatles. CASE STUDY . Me,myself,andI.

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Case Studies Case Study Twitter Studies 105

Lake One

OCTOBER 11, 2023

Today, we’ll look at the roles of AI and some real-world examples illustrating how the technology is leveraged from day to day. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. But what exactly is thought leadership content marketing ?

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Thought Leadership Enterprise Management Work Management Marketing Management 314

Marketing Insider Group

MARCH 24, 2021

So, how do you effectively implement and scale brand storytelling into your content strategy ? Let’s look at the steps to effective brand storytelling. Case studies and customer stories are some of the easiest content formats to turn into stories. The stories have to keep coming to be effective at content marketing.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Webbiquity

APRIL 19, 2022

Here are five ways to effectively utilize it. Aura is a good example of community building with their Facebook group. Optimal Workshop is a good example of the kind of layout and structure to aim for. Provide Insight with Case Studies. Essentially, case studies are marketing collateral.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. A few notable examples are : Influencer Marketing - This is when businesses reach out to influencers to promote or advertise their product. . A few prominent examples of unique business goals that helped companies establish themselves- .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. They’re also very effective at convincing you that you need to start learning a new language. Quick Takeaways. Prosper and Thrive by Santander.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies'

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Case Study Case Studies Studies B2B Thought Leadership 100

ClearVoice

APRIL 13, 2024

For example, you can: Create new content clusters or simply build upon your existing ones. For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Add or delete sections to your existing pages. Align with user needs.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Optinmonster

FEBRUARY 21, 2020

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. The MonsterLinks feature turns any campaign into a 2-step optin, using psychology to encourage users to subscribe through the Zeigarnik Effect. This campaign converts at a mind-blowing 58.02% !

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Case Study Case Studies Studies Opt-out 84

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

Zoominfo

OCTOBER 5, 2021

Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Get a Demo Examples of Brand Storytelling 1. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling. Salesforce makes good use of customer case studies to tell its brand story.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

RebelMouse

JANUARY 10, 2024

Examples of sticky elements include navigation menus, contact details, or call-to-action (CTA) buttons readily available at a user's fingertips. Navigation Menus Sticky navigation menus are a common and effective design choice. For example, using a sticky bottom display ad can overlap a footer.

Positioning 93

Positioning Design Examples Practices 93

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. While this example, a promotional video for a video marketing conference , uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Optinmonster

JULY 20, 2021

In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. Case studies. But before diving into all that, let’s take a look at what makes customer testimonials so effective in the first place.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Search Engine Journal

JULY 24, 2023

Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program. The post An Essential Guide To SaaS Link Building (+Examples) appeared first on Search Engine Journal.

Link Building 77

Link Building Examples Ad Building Case Study 77

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Vision Edge Marketing

MAY 25, 2021

Let’s use the example of designing and building a home. How a Case Study Approach Supports Planning a Product Announcement. In essence, we are encouraging a case study approach to gain insight into what did and didn’t work. Look for examples that are similar. Something else with a lot of moving parts.

Product 243

Product Paid Search Agency Planning Case Studies 243

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Example of an SMS-based survey powered by Medallia. With Medallia, T-Mobile can address customers’ problems effectively. They continue to innovate with us and they understand our organization and company.

Case Study 74

Case Study Case Studies Studies SMS 74

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. Some examples are its sponsorship of the summer Olympics, or its annual trade show, Cisco Live. PIZZA HUT : Used social media monitoring to make their marketing more effective. Do these case studies convince you of the value of social media monitoring?

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Guest post by Chris Tweten.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Only B2B

JUNE 21, 2023

In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies. In the same study, 74% of marketers reported improved customer engagement through personalized ABM, further underlining the effectiveness of this strategy.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Use case studies to show how similar companies saved money by implementing your solution. The key lies in having a response strategy.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Sharpspring

JANUARY 26, 2021

The most effective, proven inbound marketing examples create a helpful brand experience for potential clients instead of making them feel they’re being sold to, and that’s the ultimate goal of good inbound marketing. No matter what the goal, blog posts are an effective tool. Crafting Case Studies.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98