Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Optimization. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

Exo B2B

JUNE 26, 2023

You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. There’s no time for that now.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. Establishing presence as a serious contender in virtualized container cybersecurity required investment in brand awareness and market education in an industry that was still in its infancy. Our strategy included: Inbound Marketing to educate and build awareness.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Optinmonster

MARCH 4, 2021

WooCommerce Product Education Upgrades. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education. It’s powerful, reliable, and comes with tons of great features to help you optimize sales and generate more profits.

Template 58

Template Education Conversion Rules 58

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. They also spin up campaigns aimed at accelerating leads, such as limited-time offers, product trial campaigns, and case studies. Marketing can alleviate this problem to an extent.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Digilant

MAY 7, 2019

Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Download the case study here: Case-Study-CPG-Brand-Targeting-Millennial-Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Download the case study here: Case-Study-CPG-Brand-Targeting-Millennial-Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Webbiquity

APRIL 18, 2024

Automation allows for a series of touchpoints, from educational emails to targeted offers. For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Automation Personalization Optimization 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Optimize your website to make it easier for visitors to purchase.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Scoop.it

JANUARY 26, 2023

Invite prospects to a webinar High-quality educational content has a place at every stage of the funnel, but rarely do business leaders use it at the bottom of the funnel. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Porch Group Media

MAY 27, 2021

Other reasons include: 47% – To stay up-to-date on company news 40% – To learn about promotions or discounts 40% – To be entertained 34% – To be educated. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. It’s one of the most vital conversion rate optimization tips there is.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Inbox Insight

OCTOBER 19, 2023

It’s about making your brand known, educating your audience, and building trust with them. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets. So it’s crucial to adhere to lead generation landing page best practices when designing and optimizing them.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Marketing Insider Group

NOVEMBER 8, 2022

When you share valuable content that educates and entertains, your audience will trust that you’ve got more where that came from. Posting an optimal amount of content can be tricky, especially if it’s your first time dipping your toes in the pool of content marketing. Consider videos, interviews, social media, case studies and e-books.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization. Or are we engaging with well-nurtured leads who are ready for a demo?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

BOP Design

OCTOBER 26, 2023

It employs A/B testing to refine its messaging, thereby optimizing conversion rates continually. Asana: The CTA Conductor Asana leverages strategic placement and compelling language for its CTAs, driving users to the next phase in the buying journey with skillful precision.

Design 107

Design Marketing Websites B2B Ethics 107

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. On the other hand, the posts are not even close to being optimized upon receiving the first draft. Non-optimized URLs.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

APRIL 17, 2024

This isn’t the fault of DataRobot rather that I require more background and contextual education to use this kind of application in my use cases. I’ve concluded I’ll need to learn several concepts and new language before the platform can be “user friendly” to me. Let me know if you found this blog useful!

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

Social Media 117

Social Media Trends Media B2B 117

ClickDimensions

MARCH 27, 2023

Using the teams expertise and ClickDimensions solutions, we educate and guide marketing teams on how to to streamline their digital communications and most importantly, make sure they meet their marketing goals. We help customers optimize their use of ClickDimensions solutions but we don’t stop there.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Long-lasting, Evergreen Content Evergreen content is marketing content that remains relevant, useful, and search-optimized for a long period of time.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Walker Sands

FEBRUARY 8, 2022

A ccelerating Sendbird’s Growth With Optimized Paid & SEO — Platinum Award. To optimize Sendbird’s paid program and SEO strategy, Walker Sands implemented tracking across demand generation campaigns to gain visibility into what was sourced and influenced by paid efforts. Read the full case study here.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Optinmonster

OCTOBER 17, 2023

Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences. Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. Quantitative research generates specific numerical data.

Research 96

Research Case Studies Case Study Skype 96

Go Beyond SEO

APRIL 16, 2024

Regularly publishing informative and educational content related to pest control not only attracts visitors but also establishes you as a trusted source of expertise. Pest Library or Informational Resources: Educate visitors about common pests, their habits, and potential dangers they pose. Not up for the challenge?

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Optimize your website to make it easier for visitors to purchase.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Source: Craig Dunham. SEO platforms: A snapshot.

Search Marketing 144

Search Marketing Marketing & Strategy Marketing Strategy Ad Building 144

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education. Better Customers.

Education 57

Education B2B Marketing Work Management Marketing Management 57