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Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. These methods may include various forms of display ads - search ads, banner/pop-up ads as well as rich media ads that we come across online. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands.

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Case Study: People-Based Measurement Enables Top Retailer to Discover 350% Increase in Return on Ad Spend

LiveRamp

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities. Doubled ROAS by suppressing display impressions served to the lowest performing audience.

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Digital marketing case study: Havenly

Choozle

Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform. Havenly switched to self serve advertising to gain control over the strategy of their display campaigns. ROAS for fully-managed campaigns).

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Case study: Choozle’s advertising strategies

Choozle

As part of a larger, more well-rounded marketing plan, the team at Choozle uses its own proprietary technology to test, run, and measure success with its programmatic display campaigns across the U.S. 765:1 average return on ad spend (ROAS), versus 321:1 ROAS for paid search campaigns. 120 average cost-per-lead acquisition.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver. to an exceptional 9.20

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. So, what needed to change?

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What is: Retargeting

Choozle

Read a case study showing how a brand drove a 1.64x RoAS with their retargeting strategies. For example, showing clickable display ads to a group of users after they’ve seen your CTV ad compliments branding with a click-to path for conversion. Creative Asset Retargeting.