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Seven Expert Search Engine Marketing Guides

Webbiquity

Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization. Share this on LinkedIn. Share this on Bebo. Post on Google Buzz.

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? Share this on LinkedIn.

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Writing Better Content: An Emotional Pathway

Writing on the Web

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Share this on LinkedIn. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts.

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A Tale of Two Websites: Good/Bad Content

Writing on the Web

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. Share this on LinkedIn. It doesn’t draw you in to want to know more. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

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Content Marketing with Stories: Better than Facts

Writing on the Web

A case study. Share this on LinkedIn. The best way to gain attention and engage readers is through storytelling. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. A success story, especially in the face of difficulties. History and mythology. Be brief and get to the point.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Share this on Linkedin. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.