Webbiquity

FEBRUARY 13, 2010

Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. This is followed by a critical chapter (one of the best in the book) on “catch factors&# —which are, in Ardath’s words, “the preferences and aversions that form a lead’s ‘gut reaction’ to your communication.&#

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Online Marketing Institute

JUNE 25, 2009

link] 5 hours 45 minutes ago - reply - retweet The B2B Lead Blog - The B2B Lead » Blog Archive » Twitter To. The B2B Lead marketing blog provides frequent B2B Marketing and Sales Tips. link] 5 hours 59 minutes ago - reply - retweet What is Lead Management | B2B Marketing for Faster Sales Blo.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Digg this Post to del.icio.us Case Studies.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

FEBRUARY 11, 2010

Our plan was simple – to blog, tweet and post content leading up to the event that used only a single customize bit.ly Leading up to the day of the event and even on the day of the event we again saw huge traffic coming to the site from social again approximately 10% of the traffic and 50% of the conversions were from social.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Hubspot

OCTOBER 11, 2010

Video can be used to explain product features , showcase case studies and introduce industry-specific data. That way we keep the URL live, build SEO authority for a specific topic, keep capturing leads and offer our viewers valuable resources. Do you recommend making changes incrementally?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Buzz Marketing for Technology

JUNE 27, 2008

They use elearning to expedite the information sharing and some self-paced case studies. Then, they have breakout sessions where the learners are able to discuss what they learned and work through case studies. This is leading us to focus more on crafting a story-like process and creating more real-world scenarios.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

WebMarketCentral

JANUARY 23, 2009

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Buzz , Digg and Photo.net. "A The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Webbiquity

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • . • Social bookmarking sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.).

Social Media 100

Social Media Media Guidelines Digg 100

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. 2010 Lead Generation Marketing ROI Study (32 pages). This requires use of exposure and interaction metrics in addition to direct lead conversion measures.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. We’ve seen a few cases with clients of shuffling off the Social Media responsibilities to junior (ie.e Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Offer a different way to register.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Buzz Marketing for Technology

JUNE 27, 2008

leading thinkers. Digg this Slashdot Reddit. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. You do not have flash or javascript support.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Richard Jones details an 8-step process of “web and social nurturing that complement and extend email centric concepts of lead nurturing to drive better lead generation.&# So, Your CEO Wants to Tweet! Related Post. Share this on Bebo.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. To Auto Tweet or Not to Auto Tweet? -

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MAY 14, 2013

a beginner’s guide, biggest myths or misconceptions, case studies, etc.). Beyond the big social networks and Triberr, Laura-Lee Walker (again) presents an infographic illustrating 30 ways to promote your blog content using social media, social bookmarking sites (does anyone still use Digg?), Futurity , TED and NPR ).

Resources 100

Resources Tips Blogger Social Media 100

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. There are no roads that lead to it, no traffic driving by and seeing it. Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. Frequency and Volume.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. How to Create a Campaign to Get More Facebook Followers by Proimpact7. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. Facebook Marketing: Ultimate Guide by SEOmoz. ** 5 stars.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100