Zoominfo

JUNE 10, 2018

Schedule a product demo. Here are a few ways to give a top-notch product demo: Personalize it. Your prospect doesn’t want to see a general demo; they want to see a demo tailored to their specific needs. Avoid talking about yourself during the demo. Leverage customer testimonials or case studies.

Pricing 239

Pricing Price Case Studies Case Study 239

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Envy

JULY 31, 2017

They targeted relevant keywords and audiences, offering prospects relevant content to download and demo sign ups. Instead of waiting for the inbound marketing efforts to jump organically, they added Google and Facebook as the main media channels to amplify them. We also used Google and Facebook remarketing to advance leads down the funnel.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Smashmouth Marketing

OCTOBER 1, 2021

Use Case Studies: Just as you should have a file of testimonials for marketing purposes, be prepared with case studies to share with potential customers. Ask permission to use a previous customer as a case study can also allow you to engage them as brand ambassadors. That’s where a demo campaign can come in.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Zoominfo

JANUARY 26, 2021

The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. Create Case Studies To Demonstrate Value.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

illumin

APRIL 11, 2024

You can view the full case study here for more information. Made for marketers Learn how illumin unlocks the power of journey advertising Book a demo To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Zoominfo

JULY 23, 2020

Leveraging our own data, we reroute inbound demos to the AE most suited to help a specific customer based on attributes we have collected. Give them a product demo. A good way to keep a warm lead engaged is by offering them a product demo. Share Case Studies. Then we take the process a step further.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Heinz Marketing

MAY 22, 2023

B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs. Demos and tutorial videos can also simplify technical concepts and create a more comprehensive understanding, leading to increased buyer confidence.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Webbiquity

OCTOBER 5, 2021

Testimonials: Customer reviews and case studies are big. Trials: Free trials, freemium pricing models, and self-guided demos are useful. .” Investments in both organic (SEO) and paid search are vital. Tech buyers want the opportunity to poke around your product on their own before starting a conversation.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Versium

APRIL 27, 2020

This client needed to drive more qualified leads and demo requests for their sales team. Here’s how Versium REACH helped this client identify their ideal targets online and dramatically reduce their cost to acquire new leads.

Cost 72

Cost Paid Search Agency Sales Qualified Leads Companies 72

KoMarketing Associates

DECEMBER 8, 2021

For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. Trials/demos sign ups. Brands that offer services or software, in particular, should pay close attention to trial and demo sign-ups. These are users who are in the final stages of the buying cycle.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Versium

APRIL 27, 2020

This client needed to drive more qualified leads and demo requests for their sales team. Here’s how Versium REACH helped this client identify their ideal targets online and dramatically reduce their cost to acquire new leads.

Cost 52

Cost Paid Search Agency Sales Qualified Leads Companies 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

JANUARY 26, 2021

Qualify The Leads You Already Have The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Act-On

NOVEMBER 15, 2023

The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. But first, they want to test potential solutions, so they schedule product demos. Finally, the customer is ready to make a decision.

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage). Consideration Stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Act-On

FEBRUARY 16, 2024

Lead scoring can trigger emails about scheduling a call or booking a demo for your “hot leads.” A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Marketing Insider Group

AUGUST 20, 2020

This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. Traffic generates demos and trials. a content download, or a free demo sign up.). Attempting to gain thought leadership in a market where many experts are smart and publish great content isn’t easy.

Paid Search Agency 273

Paid Search Agency Traffic Content Marketing Companies 273

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic. For a more personalized experience, try to deliver case studies that match your prospect’s pain points.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Zoominfo

SEPTEMBER 7, 2021

Scenario The demo-to-free-trial model typically works well for both decision-makers and the sales team. Entice them with a hand-picked case study, a bulleted list of concise benefits customized to their business, and a calendar link to set up a call. Send a personalized email with a free trial reactivation offer.

Case Studies 100

Case Studies Case Study Studies Personalization 100

SalesGrape

SEPTEMBER 17, 2023

Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer. Create compelling case studies or success stories that demonstrate how your product or service has helped similar companies overcome challenges.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! 2017 - Sept. 4) Updating and optimizing existing content.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. ClickUp uses a free demo CTA in an article on the best ClickUp templates.

Top of Funnel 89

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 89

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter. Demo the Power. Frictionless Onboarding.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Vision Edge Marketing

MARCH 23, 2021

Marketing can put an “s” on the end of website(s), blog post(s), video(s), event(s), product launch(es), press release(s), newsletter(s), customer story(ies), customer appointment(s), podcast(s), campaign(s), contributed article(s), speaking engagement(s), conference session proposal(s), product demo(s), and much more.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Terminus

DECEMBER 13, 2019

Then, we could target the decision makers at those accounts with relevant, personalized ads which helped us double our clickthrough rate and get more demos.” – EASTON KOWALSKI | Marketing Ops Lead. “With Terminus, GTreasury was able to see who in our target audience was researching our solution.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

DivvyHQ

APRIL 26, 2017

After an on-site demo with DivvyHQ, he was sold. Rosenbaum was introduced to the concept of content planning and workflow platforms during a Content Marketing Institute webinar and wanted to learn more. He attended Content Marketing World in Cleveland with a plan to shop for content marketing management solutions with a variety of vendors.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. When the time is right, they request a demo to learn how we can help. It doesn’t, but that’s not a bad thing.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

ClearVoice

MARCH 24, 2023

Examples of BOFU content BOFU content types include: Product demos Product demos are live or recorded demonstrations that showcase the features and benefits of your product or service. Use visual aids: Use diagrams, screenshots, and videos to demonstrate features and benefits, supplement explanations, and make the demo more engaging.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

SalesIntel

JULY 26, 2021

Let’s take a quick look at one of the case studies we recently did with a client as a real-life example: EvolveBPM is, at its core, a marketing consulting and services provider that builds strategies and runs campaigns on behalf of its clients. Read the full case study to learn more details. Request Demo.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Case Studies 98

Terminus

FEBRUARY 12, 2019

Instead, Snowflake strives to build credibility with its audience first, only then using retargeting tactics with those that engage to drive traditional conversions through weekly demos or free trials. Schedule a demo today. And it’s working. Account-based marketing results at Snowflake.

Account Based Marketing 26

Account Based Marketing Case Study Case Studies ABM 26

B2B Marketing Directions

NOVEMBER 29, 2020

As the table shows, buyers and sellers generally agree about the importance of product demos and vendor/product websites, but sellers overvalue the importance of marketing collateral, case studies, and customer references.

Purchase 98

Purchase B2B Vendors Case Studies 98

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52