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How to Identify Cross-Selling Opportunities in Your ABM Funnel

SmartBug Media

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

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Case study: Why T-Mobile chooses Medallia for top-notch CX

ClickZ

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Medallia offered a few things that were different from our previous tool, such as SMS messaging versus just calling a customer or sending an email.”. Example of an SMS-based survey powered by Medallia.

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What Is Bottom of Funnel Sales Content and How to Create it to Boost Conversions

Scoop.it

This oversight occurs because sales experts tend to focus solely on selling at this stage and less on providing more value to the customer before they’re ready to buy. If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

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Changes To The Modern Buyer’s Journey: A Q&A with Caitlin Clark-Zigmond

PathFactory

As CEO and President of PathFactory, I’m lucky to cross paths with intelligent people across all sorts of industries. In terms of post-sale, the best time to start the upsell/cross-sell conversation is when that customer hits delight (because sometimes vendors can start that conversation too early!).

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The Power of Marketing Automation in the Manufacturing Industry

ClickDimensions

These follow ups could be sent via SMS, email or post and will reference a specific issue or topic that needs to be considered. Read our latest manufacturing case study ! Follow ups One tool which will be greatly appreciated by the manufacturing industry is automated follow ups.

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What’s New with HubSpot’s Customer Surveys and Dashboards [2023 Update]

SmartBug Media

Are you talking to them via phone, email, chat, SMS, WhatsApp? Another way to improve customer satisfaction is making sure that you can access survey results via phone, chat, SMS, apps, and so on so you can quickly pull them up and refer to them when talking to customers. How are you talking to customers?