BOP Design

JUNE 22, 2020

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time. Want to be the lead picker of all low hanging fruit?

CRM 85

CRM Tips Ideal Customer Profiles Ad Frequency 85

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Clean up your CRM.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. In fact, a failure to align offers with ad groups can be a prime culprit in poor conversion (click-to-lead) rates.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. Share Case Studies. Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. Use Your CRM Software.

Differentiation 246

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 246

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How buyers do their research. How much research do they do? As do CRM and customer analytics, or CX and social media.

Work Management 98

Work Management Marketing Management Research Allocation 98

Marketing Insider Group

JANUARY 18, 2021

By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Sales CRM and Marketing Automation Systems Integration. Integrate your marketing automation with your sales CRM, so they function together. Everyone can see updates in real-time.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Webbiquity

JANUARY 18, 2024

So, do your research. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce. Without further ado, here are eight vital steps.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. Some will even send the visitor record directly to your CRM for follow up. . More sophisticated tools do all that plus connect with your CRM to customize the chat, schedule meetings and deliver outbound messages.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. Case study: Imagine a B2B marketing automation platform enhancing business strategies. more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Terminus

JANUARY 29, 2020

CRM: Salesforce. After doing some research, they determined an account-based marketing strategy powered by a robust data-driven ecosystem was the best way to get maximum visibility and coverage within their TAM. Industry: Data Security. Company Profile: SMB. Headquarters: Olympia, Washington. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 173

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. Sharing customer case studies and success stories is a win-win for everyone.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Terminus

DECEMBER 13, 2019

GTreasury uses Terminus to discover key enterprise accounts that fit their TAM/ICP who are also researching financial services solutions online and target the decision makers with highly relevant content. With Terminus, they were able to easily build a target account list of accounts already within their CRM who matched their ICP.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

JULY 1, 2020

According to Sprout Social’s research, customers prefer content that teaches them about the brand or products. B2B brands can combine these two in a great way – in the form of case studies! Case studies are particularly influential on B2B buyers who’re looking for concrete proof that their investment will pay off.

Lead Ranking 328

Lead Ranking Lead Scoring Planning Leads 328

Martech

DECEMBER 27, 2023

Research to understand your prospects’ individual needs and pain points. For example, if you’re offering to replace their current CRM, find out what is wrong with it and build your value prop based on that. If you dig too deep into your research, you’ll spend a few hours to find a prospect.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 130

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. HubSpot provides a CRM for free. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Salesforce Marketing Cloud

JUNE 14, 2023

In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. If you haven’t already taken advantage of the AI and automation features of your customer relationship management (CRM) platform, do so. Add case studies to help drive your point home.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

SEPTEMBER 22, 2022

Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. This may include analytics, heat maps, keyword research, and content optimization tools. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SmartBug Media

APRIL 17, 2023

The HubSpot platform includes five different hubs: Marketing Hub, Sales Hub, Service Hub, CRM Hub, and Operations Hub. Research the Agency’s Track Record When it comes to finding the ideal HubSpot partner, results matter. A remote team that’s distributed geographically gives the benefit of availability in multiple time zones.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

SalesGrape

SEPTEMBER 17, 2023

Conduct thorough research on each account to gather relevant information about their industry trends, competitors, recent news or events related to the account. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. When combined with its free CRM software, HubSpot’s sales tools track all relevant buyer data and interactions, allowing the sales team to manage the sales pipeline on a deeper level. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. Dig deep Do thorough research on these potential clients. They use Salesforce as their current CRM, which is good but poses challenges in onboarding new people and requires specific knowledge for customization. Where do they work?

Sales Cycle 86

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 86

Only B2B

FEBRUARY 21, 2024

Enter B2B intent data , the game-changer that reveals prospects actively researching solutions like yours. They leverage pre-built connectors to seamlessly move data between your intent data provider, MAP, CRM, or data warehouse. Leverage case studies, expert guidance, and start small – scaling as you gain confidence.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

FEBRUARY 1, 2021

The leads’ information goes into your CRM then your sales team begins their sales process. Ask them to do a customer review or feature in a case study. If they’re in the consideration phase, they’re weighing up options and digging deeper into the research. Start with your customer relationship management (CRM) software.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. Additionally, AI can automate email follow-ups and data entry, ensuring timely communication and accurate CRM data.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Apollo

JUNE 6, 2019

Collect your current customer content and research. Gather all of the information around messaging, customer profiling and research and customer success documentation, enlisting the support of your marketing, sales and customer success teams. Customer lists (or access to your CRM). Customer research. Case studies.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

DealSignal

AUGUST 30, 2020

Read the secret case study. When we started working with DealSignal, we were able to get a lot more granular understanding of our TAMs and target personas—it was just a much more granular approach—and a lot better accuracy in terms of the filters and the quality of the data.”. Marketing Manager "A SaaS Company".

Account Based Marketing 52

Account Based Marketing ABM Conversion Ideal Customer Profiles 52

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. When combined with its free CRM software, HubSpot’s sales tools track all relevant buyer data and interactions, allowing the sales team to manage the sales pipeline on a deeper level. Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

ClearVoice

AUGUST 16, 2023

The Expertise and Tools Offered by Agencies Through extensive research, content agencies thoroughly understand customers’ preferences and pain points, developing buyer personas and customer journey maps as guiding frameworks for personalized content strategies. You may recall a time when Bitmoji’s were all the hype.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

ClickDimensions

APRIL 14, 2023

Without Campaign Automation, marketers would have to manually send updates throughout the customer journey, by researching data and looking at specific triggers. Campaign Automation is also highly useful in the case of personalization. Not every potential student who fills in an enquiry is exactly the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97