MindFire

JULY 29, 2021

To understand how successful print leaders are selling, we document their sales processes in case studies like this , explore their sales methodologies in podcasts like this one , and via interviews like the one below with Andrew Ettinger, CEO of The Best Postcards. Here’s the interview.

Paid Search Agency 98

Paid Search Agency Case Study Case Studies Companies 98

KoMarketing Associates

OCTOBER 1, 2015

Communication appears to be a big player in the success and effectiveness of content marketing within a company. These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? Factors for Content Marketing Success.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

MAY 24, 2019

Publish content on my company's website or blog. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Or maybe an ebook your company wants to distribute to a relevant audience? Click on the document icon, highlighted here: 2. Create content. And that's it!

Linkedin 76

Linkedin Case Study Case Studies Distribution 76

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. Hence why I love Bizible. Marketing Operations. peterbel Click To Tweet.

Case Study 40

Case Study Case Studies Marketo Studies 40

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Biznology

FEBRUARY 18, 2013

To help alleviate the frustration, here are case studies. Here are 16 case studies that prove ROI of mobile marketing. Caritas documented how the mobile devices were able to save 19,200 hours or 98 hours per clinicians per year. Does your company use mobile marketing? Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Moz

FEBRUARY 10, 2020

This may change how valuable featured snippets are to companies and the amount of clicks a listing gets. If you do decide to go nuclear and to remove your featured snippets from the results, check out this documentation.

Case Study 67

Case Study Case Studies Features Studies 67

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. When approached strategically and staffed appropriately, companies can reap the rewards. Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Creating content of your own and turning your company leaders into content creators takes time and effort.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Launch Marketing

APRIL 19, 2023

But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

Navigate the Channel

JULY 13, 2023

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

SalesGrape

SEPTEMBER 14, 2023

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any company. To overcome objections successfully: Create an FAQ Document: Create a document containing frequently asked questions (FAQs) along with appropriate responses for reference during calls.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Ranking 60

DivvyHQ

MAY 24, 2017

When Angie Pedersen joined Underwriters Laboratories in 2016, she inherited a tangled web of blog and social media content for the safety science company’s Prospector Search Engine product. With DivvyHQ’s platform, we can create tasks in the calendar and create documents and add images all in one place. ” About UL.

Case Study 53

Case Study Case Studies Work Management Marketing Management 53

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Optinmonster

OCTOBER 17, 2023

Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. For instance, in our case study of AdamEnfroy.com , we present subjective feedback in addition to quantitative data: See more examples of OptinMonster’s case study research.

Research 97

Research Case Studies Case Study Skype 97

Marketing Insider Group

SEPTEMBER 22, 2020

Bringing Agile to your company introduces a number of options for team design. The impact of Agile on employee satisfaction has been well documented, and most enjoy a significant uptick in employee engagement and retention. Most attempts to begin using Agile approaches fail due to misalignment with the company culture.

Training 317

Training Allocation Customer Satisfaction Work Management 317

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 18, 2011

In this sales session, Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness , Bill Binch, SVP of Sales at Marketo, and a panel of sales professionals tackle the following objectives: creating a high-velocity revenue engine, unleashing sales productivity and the death of cold calling.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. Studies show that 95 percent of all purchase decisions are emotion-driven. Create Buyer Personas.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. By distinguishing lead ownership from associated contact or company ownership, sales processes can now mirror the complex dynamics of your team’s operations more accurately. Expanded insights and data management capabilities with limit increases.

Enterprise Management 98

Enterprise Management Sales Qualified Leads API Hubspot 98

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. To pave the road to corporate success, every company needs a solid, actionable marketing plan. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

BOP Design

JUNE 8, 2021

It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. Use Cases/Case Studies. Onboarding Documents. B2B companies tend to sell fairly complex products.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Heinz Marketing

APRIL 29, 2021

Developing content to distribute internally to train and support the knowledge base within the sales (and customer success) team helps keep everyone aligned on your company’s unique value proposition and messaging. These can include executive summaries, technical sheets, case studies, and more. .

Top of Funnel 135

Top of Funnel Account Based Marketing ABM Practices 135

EveryoneSocial

MARCH 5, 2019

Are you considering building a unique internal brand at your company? When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified. As you know, branding is a form of identity your company has to the outside world.

Paid Search Agency 79

Paid Search Agency Companies Ad Building Brand Identity 79

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Relevant case study or use case details. Although this is an internal document, skip jargon and marketing-centric headers.

Template 103

Template Case Studies Case Study Stats 103

Navigate the Channel

JULY 20, 2023

QR codes facilitate streamlined project management by providing easy access to critical documents, plans, and schedules. By integrating QR codes into marketing strategies, companies can enhance brand awareness and build stronger customer relationships. They allow companies to create targeted campaigns and track customer behavior.

Product 50

Product Ad Building Work Management Case Study 50

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

ClearVoice

AUGUST 25, 2023

Are they buying the product for themselves, their company, or a family member? So much of technical writing is documentation that explains exactly how to use the product, which is exactly what people who already made the purchase need. You might use case studies to show off the product in action.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Top Rank Marketing

OCTOBER 19, 2023

To implement customer centricity: inspire the whole company, build the right team, think sustainable tactics, build content for every stage and implement ABX beyond new logos. “Customers will never love a company until the employees love it first.” What can B2B brands learn from that example?

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112