Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. This means incorporating data into your story in a way that is seamless and adds value rather than overwhelming your audience or detracting from your message.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

OCTOBER 5, 2021

Testimonials: Customer reviews and case studies are big. Three keys for B2B tech marketers to effectively reach this group are: Search: As previously noted, “Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.”

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

APRIL 5, 2023

Read reviews and case studies from similar businesses to see how the system has worked for them. Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Do your research to find the options that best meet your system requirements.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. However, it’s best to add in your own storytelling into the post as well. AI is just a tool and not another version of you. There is only one you. Social Media Posts You can also use AI to create more social media posts.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. Your Biggest Successes.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

FEBRUARY 5, 2021

Case studies have proven that referred customers generate higher LTV and profit margins. This means increasing referrals can be a great way to boost your conversions—as much as 3.74X more. Customer lifetime value (LTV) is another area impacted positively by referral conversions. Image credit: Marketo.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

NOVEMBER 28, 2023

Offer case studies that resonate or facilitate meetings with current satisfied clients. While nearing the decision phase, they’re likely comparing finer points. Pricing structures, after-sales support, or even company reputation become focal. Address their last-minute concerns.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

MARCH 10, 2016

Case studies, for example, are a great way to showcase your products and tell a story at the same time. The structure of the case study is in itself a narrative one: A problem. Buyers have to be a bit more rational. But you can still employ storytelling techniques in your communications to forge strong relationships.

Ad Building 100

Ad Building Branding Brand Identity B2B Thought Leadership 100

Webbiquity

MARCH 31, 2022

Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MAY 9, 2019

Whether it’s utilizing case studies or industry reports in your marketing materials, or making adjustments to your product offering to best suit your customers’ needs, be sure to demonstrate you understand their unique industry challenges and can offer a tailored solution.

B2B 180

B2B Top of Funnel B2B Sales Digital Marketing Funnels 180

Webbiquity

DECEMBER 4, 2018

Gathering insight into the customer journey involves knowing which messaging prospects see during a demo, the case studies they access, and the content pieces they read before committing to a deal, as well as the common objections that must be addressed for a deal to advance.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

MAY 28, 2014

Maybe clients who never converted before are looking for more information – what kind of educational articles, videos, or case studies could they gain value from? Instead of having a sales team call “prospects” – why don’t they START with the prospects who opened the case study email – and clicked to read it?

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Putting names and faces to your brand goes a long way in building a meaningful relationship with your prospects and customers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Webbiquity

OCTOBER 1, 2019

Tools – Suitable for case studies and how-to articles. Content upgrades, on the other hand, are highly contextually-relevant lead magnets that add more value to the blog post or the landing page. Some common lead magnet types include: Checklists – Suitable for long-form blog posts over 2,500 words.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 211

Webbiquity

MAY 10, 2010

In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging. For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. Share this on FriendFeed.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Personalization in Email Marketing. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

JUNE 16, 2015

– Case studies (65%). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 25, 2011

Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization. 6 Optimization Tips to Get Ready for the New Year by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

MAY 10, 2011

Display testimonials linked to case studies in your sidebar. Again, while blog posts shouldn’t be too salesy, it’s perfectly acceptable to mention products or services (with links to more information, case studies or white papers) when required to answer an inquiry. Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MARCH 22, 2022

Turn Your Own Processes into a Case Study. Finally, consider turning some of the data you have access to into a piece of content – ideally, a case study. They compile case studies based on the data they have access to, and they get a lot of traction with them, both in terms of backlinks and additional website traffic.

Examples 311

Examples Case Study Case Studies Content 311

Webbiquity

JUNE 24, 2014

As the case studies in this book demonstrate, social businesses still maintain clearly defined roles for their employees. As the brands in our case studies demonstrate, going social affects every aspect of business, including the way a company structures itself, communicates internally, and communicated externally.

Social Media 100

Social Media Media Branding Brand Identity 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

APRIL 10, 2018

And case studies are the type of content technical professionals value most. When creating content for technical buyers, make sure it is technically accurate and included detailed explanatory graphics. It’s best to have a technical expert at your company author it because technical experts trust other technical experts.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JANUARY 28, 2011

Case Study: Improving Low Quality Score Accounts by PPC Hero. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

DECEMBER 27, 2022

Drumroll please… #10: Why Your B2B Marketing Should Feature Case Studies. Here’s what makes a great B2B case study, and why these matter. #9: Demonstrating that you understand your prospects’ business challenges will get their attention. 9: Five Advanced Strategies for Improving Your B2B Website SEO.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Webbiquity

APRIL 19, 2011

The Walmart blogging scandal is a classic case study in what not to do, but the problem isn’t limited to big companies or to the b2c world. As noted above, social media success requires building trust with your audience; nothing shatters that trust like being untruthful or even less than transparent in social media.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

MARCH 25, 2021

Guest post by Natasha Lane. The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. However, the days of just slapping three one-sentence testimonials on your homepage are long gone.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

FEBRUARY 13, 2010

The secti0n continues with guidance on designing marketing stories, organizing content to move prospects through the buying process, scoring leads, and managing the interaction between marketing and sales, all illustrated with pertinent case studies.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

DECEMBER 16, 2013

social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size. Traditional Advertising #Infographic by Enterprise Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100