Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally. You can read more about the role of emotions in B2B purchasing decisions in my recent blog post. You probably already have case studies.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Lattice

MAY 31, 2016

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Salesforce Marketing Cloud

JUNE 28, 2023

Why the sales pitch is still so important A report from research firm G2 revealed 68% of buyers don’t involve sales until they’re ready to make a purchase. Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. For example, they may purchase a luxury item not for its utility but because it makes them feel special or prestigious. In that case, their decision will likely be influenced by the $70,000 anchor.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. For example, they may purchase a luxury item not for its utility but because it makes them feel special or prestigious. In that case, their decision will likely be influenced by the $70,000 anchor.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

SEPTEMBER 12, 2019

After all, you can attract potential customers at the top of the funnel, but there’s no guarantee they’re going to stick around when it’s time to make a purchase. MOFU content plays a crucial role here because its purpose is to educate customers, who are aware of a brand but not yet ready to purchase. Q&A videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Zoominfo

MARCH 14, 2018

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization. Youtility for Accountants: Why Smart Accountants are Helping, Not Selling. Same is lame.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

ClearVoice

FEBRUARY 2, 2024

By analyzing your target market’s demographics, tastes, and purchasing behaviors, you can systematically hone in on the most effective content for inspiring their patronage. It may have prevented a branding no-no if Dove had field-tested the ad across various communities and used analytics to study the resulting data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 84

Marketing AI Advertising Agencies Planning Broadcasting 84

ClickZ

AUGUST 10, 2020

Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead. Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 78

Marketing AI Advertising Agencies Planning Broadcasting 78

Exo B2B

JUNE 26, 2023

According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Let me start by quoting a Gartner study on the power of content in the customer journey. Not true in B2B, where purchasing risks are high.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. Proper storytelling while implementing analytics can help fix this. In studying narrative structure, we learn that heroes are tested by a series of trials or events (in marketing, actions) which present choices that tell us about the hero.

Storytelling 48

Storytelling Analytics Enterprise Management Work Management 48

Oktopost

DECEMBER 1, 2020

Of course you use imagination, creativity, and storytelling to target your customer, but let’s see what happens when we bring psychology in as well. . How will the customer react based on how a product is presented? The case study: a deep look into a giant European e-shop . What action will they take?

Marketing & Strategy 69

Marketing & Strategy Budget Programs Paid Search Agency Case Study 69

Scoop.it

SEPTEMBER 22, 2020

Additionally, you can also include dynamic elements such as the subscriber’s geographical location and past purchases in the email subject line. Use the power of storytelling. No wonder, messages presented as stories get etched in human memory 22 times better than plain facts. . Work on a memorable email copy.

Conversion 86

Conversion Optimization Content Curation 86

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? By renewal time your customer should have solved the problem they had before purchase. For retention programs – combine a compelling customer-like-them story that showcases a relevant value scenario/use case with a how-to-do-this-yourself demo or course.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Martech

APRIL 22, 2022

As AI improves, use-cases are only going to increase. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. For example, with the help of predictive analytics , you can access buying patterns that help forecast purchasing decisions.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Marketing Insider Group

AUGUST 30, 2019

I realized the only way to make the initiative successful was with intensive research and some storytelling. I knew I would also need to present a strong business case, and communicate strong ROI measurement. Build the business case. Want to be the hero of the next content marketing ROI case study?

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

6sense

SEPTEMBER 10, 2021

I was invited by 6sense to participate in their Reimagine Account-Based Experience (ABX) Hackathon, where Acquia would serve as the company case study for 50 different marketers to craft a unique account-based marketing (ABM) strategy. For example, those in the awareness segment were served relevant digital ads and blog posts.

Account Based Marketing 62

Account Based Marketing Paid Search Agency ABM Planning 62

ClearVoice

MAY 31, 2022

After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . The reasons behind those choices are not only of interest to content marketers and brands — they’ve been studied by social scientists for decades now. Other persuasion concepts.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Valasys

JANUARY 25, 2024

Consider using customer testimonials or case studies to highlight the real-world benefits of your product. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. What tangible benefits or solutions does your announcement bring to the stakeholders?

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

The ROI Guy

APRIL 15, 2014

Yes, there are several studies that point out how sales reps are being invited later into the decision making process. At this final stage, you could have made the case for change only to lose to the competition. An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Hubspot

MARCH 23, 2018

One study tried to figure out how to increase room service tips for waiters in hotels. In one study about fundraising, the researchers told average donors that they were in fact among the highest donors. Too many options can easily confuse buyers, making it harder for them to select, rationalize, and affirm a purchase decision.

Tips 101

Tips Ideal Customer Profiles Case Studies Storytelling 101

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 331

Storytelling Case Studies Paid Search Agency Top of Funnel 331

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. Case studies delving into a topic.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

accelerate agency

JANUARY 16, 2022

Your copy should help them understand exactly what your service provides, its benefits, and how they can make a purchase. Fuse in some storytelling It’s a little harder to get someone excited about something that’s not a physical product. Brand storytelling. Present a solution; your SaaS service (the protagonist).

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

Your copy should help them understand exactly what your service provides, its benefits, and how they can make a purchase. . Fuse in some storytelling . Brand storytelling. Present a solution; your SaaS service (the protagonist). This is a great opportunity to weave in a bit of brand storytelling. The solution?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. Wrike: Use Cases. More than standard data sheets or brochures, the overview video can show actual use cases, 360 degree imagery, production, and step-by-step snapshots that might otherwise be relegated to an in-person demo. CASE Equipment: CX160D Excavator. Case Study.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Because there are generally many stakeholders involved in purchases for businesses. Plus, the purchase is usually more costly, requires extensive onboarding and rollout, and involves many end users.

Storytelling 183

Storytelling Top of Funnel B2B Ad Building 183