Content Standard

OCTOBER 1, 2015

Brands of the past understood that word of mouth was the best form of advertising. That’s still the case in today’s digital climate, although word of mouth looks a lot different on social media than what consumers might be accustomed to seeing. Harnessing Social Word of Mouth.

Word of Mouth 40

Word of Mouth Case Studies Content Social Media 40

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. These methods may include various forms of display ads - search ads, banner/pop-up ads as well as rich media ads that we come across online.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Contently

FEBRUARY 8, 2022

Tesla’s full marketing strategy is essentially word-of-mouth. If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Martech

FEBRUARY 22, 2024

The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Tactics 106

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Integrated B2B

JANUARY 16, 2013

Conversation is more than a social media strategy. While all the attention these days seems to be on online marketing – and, sure, that’s where the excitement is, there are still plenty of B2B executives getting results from good ol’ fashioned face-to-face networking and word-of-mouth exchanges. Let us know!

Word of Mouth 40

Word of Mouth Business Best Practices Emarketing 40

Heinz Marketing

JUNE 20, 2023

This may include blog posts, whitepapers, case studies, webinars, etc. This may involve search engine marketing, social media advertising, email marketing, or content syndication to attract and capture leads. This amplifies positive word-of-mouth and strengthens your brand’s reputation.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 105

Zoominfo

MARCH 14, 2018

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization. This book isn’t about how to “do” social media. Listen for real insight from the real people doing real work in social media.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Set your pricing.

Paid Search Agency 93

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 93

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Show gratitude for customer loyalty, provide sneak peeks of upcoming features or products, and engage customers through social media to gather feedback and thoughts. Happy customers = more revenue.

Rules 125

Rules B2B Marketing Work Management Customer Satisfaction 125

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Trade Press Services

JANUARY 29, 2024

This is where written and video testimonials , third-party reviews and case studies come into play. Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever. In this case, the ambassadors are the editors of the publication.

Work Management 98

Work Management Brand Identity Branding Peer-to-peer 98

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Use Storytelling in Your Marketing.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Convince & Convert

MAY 27, 2014

Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the way the modern consumer likes to hear about a brand—organic social media chatter and created a bang surrounding PassionRoses. Oh, and I should mention they did it without a budget.

Word of Mouth 148

Word of Mouth Case Studies Case Study Outreach 148

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. If you’re like most companies, your customer retention strategy probably involves email marketing and asking customers to follow you on social media. Source: [link].

Planning 361

Planning Top of Funnel Marketing & Strategy Paid Search Agency 361

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? To do this, cover all your bases—look them up on social media, do a quick google search, check out their company’s website, examine their employment history and take a look at what their competitors are doing.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. But most of the time, they'll browse around, reading testimonials, case studies, and service pages before they click to have a consultation with your sales team.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Convince & Convert

JULY 1, 2014

They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations. These are the word of mouth recommendations that are sincere and authentic. Do you have an awesome outreach marketing case study to share? What they did have, though, were happy customers.

Budget Programs 165

Budget Programs Word of Mouth Case Study Case Studies 165

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. They make great talking points or case studies when talking to your boss, client, or team about blogger outreach that works. Look no further than this Huggies case study.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores.

Blogger 155

Blogger Word of Mouth Case Study Case Studies 155

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Such is the case with Bhakti Chai , this month’s case study of marketing done well. How involved are you on social media? So what’s your plan? What are you devoted to?

Opt-in 162

Opt-in Planning Word of Mouth Case Studies 162

Convince & Convert

MAY 28, 2014

who spread word of mouth recommendations for them. It weaves it all in to the modern technology that has made word of mouth marketing smother self-promotional tactics like billboards and commercials. Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation.

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

SmartBug Media

APRIL 8, 2022

You can then use that same video on your social media channels to attract new leads. Online reviews are the new word of mouth in a post-pandemic world. Once you gather a few stellar reviews, be sure to engage with the reviewers and ask if you can interview them for a customer success story or case study.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Leads Lead 98

Oktopost

MARCH 22, 2022

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

Peer-to-peer 90

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 90

EveryoneSocial

JULY 30, 2019

Funny to think back when Facebook first rolled out public access — I was sitting in my dorm room in 2004 and remember signing up without any anticipation of how momentous this new form of media would become. Social Media in the Workplace Today. MSL Group , Social Media Today ). Download the case study !

Social Media 81

Social Media Media Word of Mouth Work Management 81

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Social media content 3.43 Best used when: you want to engage your audience on social media, reach a broader audience, or if your business depends on it.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Marketing Insider Group

OCTOBER 14, 2019

The Case for Purposeful Branding. A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. Forrester’s research showed that companies redirecting agency spend toward technology and paid media frequently had negative results. Who consumes your content and shares it on social media?

Brand Identity 168

Brand Identity Branding Advertising Agencies Paid Search Agency 168

Savanta

JANUARY 25, 2017

That means that in around 8 out of 10 cases, the winner has already been preordained and the sale is theirs to lose. 41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. 51% suggest advertising in trade media.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Martech

OCTOBER 5, 2022

” fMRI reveals which of the brain’s processes “light up” when a person experiences different sensations, e.g., exposure to different images in common studies. Social proof is perhaps the most common example, given the impact of word-of-mouth influence. Successful marketing ‘lights up’ customers’ brains.

Intent Data 95

Intent Data Marketing Management Word of Mouth Customer Satisfaction 95

Heinz Marketing

JANUARY 7, 2022

Rather, the goal is for customers to be the ones getting the word out about your product. Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Tapping into a large base of potential users through word-of-mouth and media attention is critical to gaining leads before a competitor.

Product 106

Product Top of Funnel Sales Qualified Leads Churn Rate 106

Scoop.it

JANUARY 20, 2022

They are the company’s partners who use word-of-mouth marketing to promote a product or service. True fans” have a smaller group of followers to influence, such as: colleagues; friends; family; or random social media followers. It’ll grow inbound traffic and reach out to potential clients who don’t follow you on social media.

eCommerce 85

eCommerce Brand Identity Branding Word of Mouth 85

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76