Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

SmartBug Media

MAY 30, 2023

You wouldn’t be wrong, and you’d be in great company— Neil Patel makes a great case for this. These actions could include adding products to an e-commerce cart or filling out a form to download a case study or e-book. Add an FAQ section to the page. Conversions could also be demo or contact requests. Embed a form.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Ranking 100

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Content Standard

JULY 27, 2017

The best part is that positive relationships mean better word of mouth, stronger testimonies, and a larger pool of excited subjects for impactful B2B healthcare case studies. White papers. For more stories like this, subscribe to the Content Standard newsletter. Stronger Branding. Informational guides.

Education 56

Education B2B Marketing Work Management Marketing Management 56

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Here are some examples of call-to-actions (CTAs) you can include in your briefs: Newsletter sign-ups Gated asset downloads (e.g. What’s a content brief? Ballpark length.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. White papers? Case studies? What do people like to link to? Informative how-to blog posts? Subscribe today!

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. WhitePaperSource Newsletter.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Moz

JANUARY 22, 2019

Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. Live demos, expert guides, webinars, and white papers that explain how you’re better over competitors are very valuable at this stage. Send coupons and promotions via email.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Online Marketing Institute

MARCH 21, 2011

Ask three customers if they’re willing to be the subject of case studies. Hire an outside writer to conduct interviews and write the case studies; add them to your site. Create a landing page for each of your white papers. Add FAQ pages to help answer people’s questions. Contributors.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Ranking 40

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. White papers. Case studies. Email newsletters. Blog posts and white papers are two of the most used formats. Case studies. Monthly newsletters. Implement the Latest SEO Techniques.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

ClearVoice

SEPTEMBER 7, 2022

White papers. Similar to industry reports and survey results, white papers also offer original research data that can magnetize new leads. However, white papers are more distinct than industry reports. Case studies. Drip email recipients are different from newsletter subscribers.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. blog comments powered by Disqus How-To Samples Case Studies Blog Archives Sign Up!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

BOP Design

APRIL 24, 2023

When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc. White papers – Drafting a white paper from scratch can be a daunting task, but there is the opportunity to craft a white paper from other existing content.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

Binary Demand

JUNE 3, 2024

Here are a few examples of B2B sales funnel activities tailored for the ‘Interest Phase’: Product-based blog posts Product pages FAQs Webinars White papers Guest posting Conventions Evaluation During the evaluation phase, you must show the prospect that your solution is the most appropriate for their needs.

Top of Funnel 52

Top of Funnel B2B Sales Marketing Management B2B 52

Online Marketing Institute

MAY 18, 2010

Optimizing FAQ’s and product support information can provide answers to customers before they call support. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClearVoice

JUNE 21, 2022

On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. Interest: Case studies, product comparisons, tutorials, and reviews. In most cases, the sales funnel is a lot more complicated—with a wider variety of lead types, intent, and content channels.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Seismic

MAY 11, 2022

White Papers. Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Newsletters. Commonly sent as emails, newsletters are used to stay in touch with clients and keep them up-to-date on new features or products. Data Sheets.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Brandpoint

SEPTEMBER 25, 2019

Content Marketing Institute and MarketingProfs recently completed a study showing that 55% of the most successful B2B marketers surveyed said their content marketing budgets would increase in 2019 compared to 2018 – evidence that the content marketing train is still moving and building momentum. White papers. Newsletters.

Top of Funnel 89

Top of Funnel Sales Management Marketing Funnels Content Marketing 89

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. First, never blow off a post.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Huptech Web

SEPTEMBER 8, 2023

Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video? Understand Inbound Methodology What is an Inbound Marketing Funnel?

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. Login | Register | FAQ |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Newsletters. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Online tools / apps.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. Style guides and studying existing content are extremely useful to writers. Just so I can think more about it or in case anything else comes to mind.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

ClearVoice

NOVEMBER 27, 2019

They can range from newsletters and recurring columns, like our monthly Content Radars on Marketing Studies by Chad Buleen, to full-on entertainment franchises, like Harry Potter or the Marvel Universe. Oh, wikis are a pain. Franchises are like never-ending campaigns. Foundational content can require the largest scale.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Gender: provides guidance as to whether you should include a case study in your white paper.

Paper 100

Paper Work Management Marketing Management SME 100