Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Here’s a more extensive case for live video content. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 82

Social Media Media B2B Advertising Agencies 82

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 95

Social Media Work Management Marketing Management Media 95

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. So just in case, here are some quick pointers: 1.

Social Media 118

Social Media Examples Media Urgency Marketing 118

Content4Demand

MARCH 14, 2019

Meg created and distributed a colorful internal chart that helped everyone in the company understand exactly what they were offering and how they should talk about it. SOC Telemed reached prospects and customers with earned media coverage, bylined articles, speaking opportunities, webinars and a radio media tour.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. Retargeting works. Image: Criteo.

Marketing AI 307

Marketing AI A/B testing Tools Lead Scoring 307

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? A content distribution strategy is the answer here. Key Considerations When Developing A Content Distribution Strategy.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Contently

MAY 20, 2024

These outbound links give readers more information on the topic from an authoritative source, like a government site or scientific study. If another site references your content—such as the results of a survey or study—you can reach out and ask if they can add a backlink. Looking for more information on SEO best practices?

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research. What is B2B content marketing?

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. Blogs, videos and case studies are great ways your business can produce useful content. Social media is about sharing content and networking. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Convince & Convert

MAY 9, 2024

Source: Sounds Profitable, The Power of Brands in Podcasts – A Podcast Landscape Study In addition to the growing listener base, podcasts have also become a lucrative avenue for advertisers. We started 16 years ago, and have produced more than 600 episodes, distributing them weekly throughout the show’s history.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. However, I do feel the brand experienced a remarkable social media uplift by building content that was helpful and engaging.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Smart marketers will take steps to optimize their MAT for the modern media landscape. While this is a controlled media strategy , it’s not the same as taking out an ad.

Media 122

Media PR Paid Search Agency Distribution 122

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. That’s because you don’t own the channels or media for ads.

Advertising Agencies 324

Advertising Agencies Advertisements Advertising Paid Search Agency 324

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Convince & Convert

MAY 16, 2024

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. In the 18-page study, researchers polled 1,335 SMBs in Australia, Canada, the UK, and the US.

Small Business Marketing 137

Small Business Marketing Allocation Research Planning 137

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Distribution. Content Creation. Optimization.

Marketing Automation Services 311

Marketing Automation Services Marketing Budget Paid Search Agency Service 311

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Customer stories enable you to provide concrete evidence of your impact and make a more compelling case for your business. ? Edit the piece.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

EveryoneSocial

FEBRUARY 2, 2023

A key factor in the success of such programs beyond content distribution at scale is the network effect. The network effect is a phenomenon whereby the value of a network-based product or service — in this case, social media platforms and an employee advocacy platform — increases as more people use it or participate in it.

Social Media 98

Social Media Effectiveness Media Work Management 98

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements.

Press 130

Press Personalization Brand Identity Branding 130

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Brandpoint

MARCH 31, 2020

This demand generation tactic incorporates two major parts of the PESO model for marketing: Owned Media and Paid Media. Owned Media is all the content you create. It’s every blog post, eBook, whitepaper, piece of on-page copy, email and social media post. Read More: The PESO Model: Paid, Earned, Shared and Owned Media].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Sharing relevant data points and case studies. ” Providing relatable, real-world examples. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hubspot

JUNE 16, 2020

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. And, if you're particularly interested in providing social media-related services, you'll need to create a social media proposal. Let's dive into that, now.

Social Media 101

Social Media Marketing Proposals Media Work Management 101

Brandpoint

DECEMBER 18, 2019

. “Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing” takes readers through the basics of media relations, including how to form relationships with journalists and a crash course on press releases. Now, finding email addresses is a little bit easier when conducting media outreach.

PR 97

PR Public Relations Work Management Media 97

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 107

Social Media Media Paid Search Agency Case Study 107