NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore.

Case Studies 73

Case Studies Case Study Studies SEO 73

Content4Demand

FEBRUARY 7, 2020

“I’m taking a departure from delivering an inspirational keynote to provide a course that teaches the essential skills needed for high-performance marketing. The course is titled: “The Demand Generation Master Class,” and I will teach key frameworks and demand generation principles that every B2B digital marketer needs in their tool chest.

Case Study 54

Case Study Case Studies Studies Work Management 54

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 99

Tips Marketing Proposals Peer-to-peer Case Studies 99

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. Of course, having a superior product or service still matters. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. Why Webinars Are The Best Channel for Selling Your Online Course.

Course 54

Course Webinar Metrics Top of Funnel Advertising Funnels 54

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. Surveys have poor predictive value because they often present responders with choices or ask responders to identify pain points in isolation from the larger context of their lives.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? The best news from the study is that 85% of tech company employees say their companies have responded somewhat or very well to our situation.

Research 332

Research Paid Search Agency Case Studies Planning 332

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Marketing Insider Group

AUGUST 26, 2020

Converting browsers to buyers, of course. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Let’s say you can’t find a case study about what content marketing has done for ROI in a company similar to yours.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation. 1: The funding play. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Marketing Insider Group

MAY 10, 2023

What a Digital Marketing Agency Does Of course, before you hire a digital marketing agency, you need to understand what they do. The agency’s website should have sufficient testimonials and case studies that show continued success. A reputable agency uses its own strategies to market itself. This shouldn’t be hard to do.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Martech

MARCH 6, 2024

This isn’t just a problem for marketing, of course. Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. A: So, I’ll give an answer based on an example case that we were working on recently. It enables marketers to ask questions about the data.

Marketing AI 94

Marketing AI Validation Training Template 94

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. Whether you realize it or not, many of the decisions you’ve made over the course of your life have been swayed by such biases. That’s price anchoring.

Pricing 279

Pricing Price Marketing Proposals Case Studies 279

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. LinkedIn users are all over the world, but of course, your individual audience may vary depending on where your enterprise operates. Case studies. Slides and presentations. Optimize Your Company Page for Lead Generation. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). And you need to be present at every touchpoint.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. To have all these courses,” a sun-kissed McBroom declared from the steps of his cake-tin California home in a promotional video, “you must join now. You only have 24 hours.”

Social Media 170

Social Media Media Viral Marketing Class 170

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. That builds trust and connection.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. She kicked off her presentation with a personal story about her and her husband spontaneously buying a boat. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Zoominfo

JANUARY 8, 2021

The Case for Office Expansion. These are all solid reasons to expand if, of course, your teams are set up to succeed sans face-to-face interaction. To help facilitate positive and productive outcomes, a new McKinsey study points to adopting “a people-centered approach to internal and remote leadership.”

Zoominfo 246

Zoominfo Paid Search Agency Amazon Case Studies 246

EveryoneSocial

OCTOBER 31, 2017

Sales & Marketing CEB Keynote Presentation. Perhaps it wasn’t a part of their study, but I think Brent missed the primary point: yes, buyers are online throughout their buying process, but your company’s website is only one place they’re searching. this entire presentation was a case for social selling.

Stats 66

Stats B2B Sales Gartner Case Studies 66

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Organic Growth to Present Day. I would not be writing this case study today without him! 2017 - Sept. Best sales tools”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Zoominfo

FEBRUARY 25, 2021

Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. It’s easy to get caught up in your product, making it the focus of your presentation. Once the presentation is over, create related content such as a blog post series and social posts.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Marketing Insider Group

OCTOBER 15, 2019

Of course, this trend is working for some. As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . It’s not some trendy person who is clever and insightful who you feel like is your best friend. It does make sense.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. ” Relegate all video to the top-of-the-funnel?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Biznology

AUGUST 4, 2020

Branching stories enable you to create interactive online stories or cases with many possible outcomes. For example, you might have participants work through a business situation where they can choose one of three courses of action, each with different outcomes. At the end of each round, teams should present their action and outcomes.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

APRIL 26, 2024

This means, by the time they consider reaching out to a law firm, they have likely investigated your firm, its partners, past cases relevant to their situation, your competitors, and any additional information that could inform their decision. According to recent studies, 84% of law firms are already marketing their practices on social media.

Social Media 62

Social Media Work Management Marketing Management Media 62

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. In this case, it’s easier for a rep to identify opportunities for alternative offerings.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. They are well suited for audiences who enjoy audio/visual presentations. Training Courses. Full-length training courses are primarily used as premium content products. Case Studies.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144