Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

Case Studies 90

Case Studies Case Study Studies Buy 90

BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand. This is where case studies come in handy. . Where to Use Case Studies. Where to Use Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Allocadia

MAY 23, 2023

So we can truly say that we’ve done more with less because we were able to identify and address inefficiencies.” – Tim West, Senior Manager, Marketing Operations, Box “Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketing Operations at Box.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Content Marketing Institute

JUNE 29, 2021

When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? Continue reading → The post Is Your Case Study Worth Your Customers’ Time? Prove It appeared first on Content Marketing Institute.

Case Study 100

Case Study Case Studies Studies Trust Marketing 100

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Case Study 94

Case Study Case Studies Storytelling Studies 94

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

nDash

OCTOBER 21, 2021

It can be a struggle to earn your target audience’s trust. Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points.

Case Study 52

Case Study Case Studies Studies Work Management 52

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Social proof can help create trust and boost your business growth in 2022.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. They do this because they simply trust other consumers more than they are willing to trust a brand. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Take a marketing agency for example. Would you rather listen to this blog instead of reading it?

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. What is e-commerce marketing though?

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Craftmanship

OCTOBER 14, 2014

Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. The B2B marketer’s task is to equip the sales force with methodologies and tools that help initiate and facilitate intrinsic selling. Create Tools to Engage Prospects. I see…and I remember.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. As we outlined a few years back , building trust is a key component to successful SEO programs. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

Case Studies 97

Case Studies Case Study Studies Work Management 97

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. They use proven sales and marketing techniques and tools to deliver the right content at the right time. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. Create Case Study Portfolios.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why Case Studies? Just fill in the blanks.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Allocadia

APRIL 2, 2019

Tim West, Senior Manager, Marketing Operations, Box. Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketing Operations at Box. The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Marketing Insider Group

MARCH 4, 2024

How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. Worried that this change signals the end of effective advertising for your company? It doesn’t. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 291

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 291

Martech

MAY 10, 2022

Through trust, a new Salesforce State of the Connected Customer report suggests. Customers are willing to trust brands, and there are certain issues that are key to that. Trusting customers. Under a third say they mostly distrust (27%) or completely distrust (5%) companies. But how do they connect with brands emotionally?

Trust Marketing 97

Trust Marketing Marketing Management Cross-Selling Transparency 97

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional. Contributed post.

Marketing Websites 296

Marketing Websites Ad Building Lock-In Case Study 296

Moz

JUNE 29, 2020

It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. These companies truly are the exception, rather than the rule. A case study.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. It’s not just about having a strong logo or a catchy slogan; it’s about creating a brand that customers can trust and believe in. Building a brand is like building a house.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

Moz

JUNE 29, 2020

It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. These companies truly are the exception, rather than the rule. A case study.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Marketing Insider Group

APRIL 15, 2024

By concentrating on specific niches, B2B creators produce content that directly addresses their audience’s needs, establishing trust and fostering strong connections. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Who Are B2B Creators? Image Source: Inc.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Coschedule features some great case studies.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Marketing Insider Group

MARCH 2, 2020

It’s not an easy move from the voice of the customer to the heart of the customer, but the hard work will be worthwhile when you reap greater returns on your marketing efforts. While we like to think that buying decisions are based on logic and facts, that’s rarely the case. Building Customer Trust Through Emotional Marketing.

Case Studies 332

Case Studies Customer Surveys Trust Marketing Forrester 332

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. Trusting AI for work.

Marketing AI 122

Marketing AI Work Management Planning Paid Search Agency 122