Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Targeted email newsletters can be a helpful tool to keep in touch with your audience, nurture leads and turn cold prospects into valuable customers.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works. Newsletter.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Industry Newsletters. Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Invite them to sign up for your newsletter. Case studies or use cases of your products and services.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Include PDFs or clippings of any published articles about you or your company. These can provide deeper insights into your business or expertise.

Press 130

Press Personalization Branding Brand Identity 130

BOP Design

APRIL 6, 2020

Downloading a case study? Signing up for your company email newsletter? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. Let’s discuss the different levels of the sales and marketing funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Consider the difference in time and complexity in the production of a user conference vs. a blog post vs. a customer case study vs. an interactive product demo.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. But if someone starts reading your newsletter every week, or attending hour-long webinars, or takes an educational course you made, that person is much more likely to become your customer in the future.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Have your top performers Share Best Practices in Sales.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

PureB2B

JUNE 20, 2022

It was first studied by Robert Cialdini in his 1984 work, Influence. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Marketing Insider Group

JANUARY 27, 2020

MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. We tricked you!

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Rev

FEBRUARY 8, 2023

But, this is not the case with SQLs. Downloading content from your website: MQLs will likely have downloaded content from your websites, such as e-books, white papers, case studies and other valuable information. MQLs are identified by the marketing team, and SQLs are qualified by the sales team.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Think hero images, screenshots, or explainer videos. Social Proof Builds Trust.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

BOP Design

NOVEMBER 14, 2023

The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters. This is no longer the case. Convert those case study PDFs to an HTML page directly on your site. Conversions are often a reflection of user experience.

Design 94

Design Trends Marketing Websites B2B 94

markempa

DECEMBER 22, 2014

This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect. There are also opportunities to post articles and materials by these experts on your website or as links in an e-newsletter. Essential Guide to PR 2.0:

Lead Generation 120

Lead Generation Effectiveness Generation Leads 120

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to key content marketing assets and social media profiles. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Have your top performers Share Best Practices in Sales.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Marketing Insider Group

MARCH 9, 2020

Newsletter subscriptions. White paper or e-book downloads. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. Next, jot down what that investment has produced, such as: Sales. Engagement.

Marketing Budget Creation 260

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 260

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Second, let visitors fill out forms to access white papers or eBooks.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Crimson Marketing

MARCH 24, 2015

Here is the list, in priority order: Case studies. White papers. Newsletters. The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Blog posts.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

Martech

MAY 3, 2023

Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise.

Top of Funnel 87

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 87

ClickZ

FEBRUARY 13, 2020

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. Look for case studies, ask for references, and make sure that they can prove an ROI you’d be happy with. Another way to get a sense for a platform’s usability is to think of a use case you want to achieve with a chosen CDP.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. Type of content: Organizational newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Case studies.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos. Study: 80% of Marketers Say ABM Improves Customer Lifetime Value.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Newsletters. HIM Body of Knowledge TM. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Markempa

APRIL 12, 2019

This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect. There are also opportunities to post articles and materials by these experts on your website, blog, or as links in an e-newsletter.

Demand Generation 67

Demand Generation Demand Effectiveness Generation 67

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52