Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Bannersnack

JULY 7, 2021

So when Google announced the launch of YouTube audio ads (it’s still in BETA, so you need to reach out to your Google sales representative if you don’t have access to it), we knew what we had to do: test it. Because we didn’t find any case studies on this topic, we wanted to be the first ones to run this experiment.

Case Study 98

Case Study Case Studies Youtube Ads 98

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Moz

SEPTEMBER 16, 2021

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

Case Study 72

Case Study Case Studies Tagging Studies 72

Content Marketing Institute

NOVEMBER 27, 2019

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).

Case Study 101

Case Study Case Studies Paid Search Agency Advertising Agencies 101

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

PathFactory

DECEMBER 8, 2022

When visitors couldn’t find what they were looking for, they headed straight back to Google search, where competitors were waiting. Visitors had no reason to go back to Google search when Pragmatic responded to their informational needs on the spot.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Goodish Agency

JUNE 22, 2020

Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Objective: Improve CRO. Challenges.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Goodish Agency

SEPTEMBER 25, 2020

We did standard Google Tag Manager and Google Analytics tracking on the website. We conducted in-depth market and competitor research and provided guidelines for the website design. We built a WordPress website that enables team members to publish the content.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Ahrefs

FEBRUARY 20, 2023

Think Google, Facebook, YouTube, or Spotify. Aggregators typically don’t create content because the content is being provided to them through other creators. Integrators are on the opposite side of the spectrum. An integrator is a business that creates new commodities … Read more ›

Aggregators 62

Aggregators Case Study Case Studies Studies 62

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. But first, let's have a look at the layout on page one of Google (for most queries). Examples are Google Flights or Google Hotels.

Case Studies 73

Case Studies Case Study Studies SEO 73

FMG Suite

MAY 26, 2021

I’m grateful for the FMG Suite team’s SEO and copywriting expertise––our site now ranks high on the first page of Google search results!”. It now is at the #3 spot on the first page of Google! . As specialists in 401(k) rollovers, we knew we needed to address the content on our website, but we’re not writers!

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

SEMrush

OCTOBER 20, 2021

Did Google like it as much as people think? We added a CTA “Shop“ to the meta description of location pages on a cannabis site.

Case Study 97

Case Study Case Studies Studies Google 97

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book will share nine other cases, too. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects. So what did we learn from this?

B2B 105

B2B Case Study Case Studies Content 105

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. – Show up on Google. – Okay. – Boom! – Yup.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Envy

JULY 31, 2017

Instead of waiting for the inbound marketing efforts to jump organically, they added Google and Facebook as the main media channels to amplify them. We also used Google and Facebook remarketing to advance leads down the funnel. Social Media Skyrocketing with Overall 15% conversion to MQL.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Vision Edge Marketing

MAY 25, 2021

Did you know that if you Google planning a debut, there search yields numerous articles that offer guides? Or in the case of launches, this work helps any third parties, such as agencies, event planners, understand what you want from the start, reducing rework which helps keeps your costs down. It’s the products big debut.

Product 243

Product Paid Search Agency Planning Case Studies 243

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Marketing Insider Group

JANUARY 31, 2023

Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Pearl Digital Marketing

APRIL 5, 2019

As the owner of a digital marketing agency that delivers SEO as one of our services, there is a very common question - how long does it take to get to page 1 on Google? EDIT: We have hit #1 on Google. Well, I decided to track one of our blogs all the way from keyword research to the point where it arrived on page 1.

Case Study 70

Case Study Case Studies Keywords Google 70

Moz

FEBRUARY 10, 2020

Note: On January 23, 2020 Google announced that featured snippets would no longer be listed twice on the first page. For more information, you can check out this thread from Google Search Liaison. Let me know what's worked for you or if you have any questions by leaving a comment down below.

Case Study 67

Case Study Case Studies Features Studies 67

Moz

JANUARY 26, 2020

It was clear that the site did not rank for any featured snippets on Google. The next step is to add all of this data to a Google Sheet and see how everything matches up to my client's site. But do we have guidelines from Google to back this up? Google featured snippet support documentation. This is public information.

Case Studies 64

Case Studies Case Study Features Studies 64

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Make sure your transactional and commercial intent pages include all the information a prospect would want: detailed service or product information, price, reviews, articles, case studies, and maybe a video of how to use a tool.

Intent 194

Intent Optimization Google SERP 194

Webbiquity

MARCH 28, 2023

Your audience expects it, Google loves it, and your competitors are already producing it. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Search Engine Journal

AUGUST 12, 2021

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared first on Search Engine Journal.

Tagging 123

Tagging Traffic Google Case Study 123

Marketing Insider Group

NOVEMBER 28, 2022

In this case study, we’ll explore RevBoss’s journey in more detail — their initial challenges, why their partnership with Marketing Insider Group works, and how you can achieve similar results. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

JANUARY 13, 2021

The first stop is Google, according to ReviewTrackers’ data. Google is, by far, the favorite tool, and one of the most important aspects of Google results is SEO. In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77