Contently

JANUARY 31, 2023

As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality. That doesn’t mean your organization uses AI broadly and deeply in marketing. The most straightforward application of AI for optimizing the customer experience is content personalization.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? To learn more, download the full Contently 2023 State of Content Marketing: Tech & Talent Report.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Marketing Insider Group

MAY 8, 2019

Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe. We believe that by leveraging the power and capabilities of the best content marketing examples, […].

Marketing & Strategy 216

Marketing & Strategy Marketing Strategy Content Marketing Content 216

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. You optimize over time.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

B2B Marketing Directions

APRIL 7, 2024

In other words, if we perceive that a company is good at "A," we will tend to think the company is also good at "B," even though we actually know nothing about the company's capabilities at "B." The halo effect was first identified by psychologist Edward Thorndike in 1920, and it's been widely studied since that time.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Marketing Insider Group

OCTOBER 10, 2017

The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […].

Marketing & Strategy 270

Marketing & Strategy Marketing Strategy Examples B2B Marketing 270

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. .” Their evolution promises even more capabilities.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Martech

NOVEMBER 4, 2021

That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. Why marketers should embrace product analytics. More from the MarTech Conference >> Use a content return on effort measurement framework. Click here to download!

ROI 143

ROI Content Marketing Planning Gartner 143

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tomorrow People

MARCH 15, 2018

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. If you are, your content strategy could face failure in the coming year. Are you one of them?

Content Marketing 168

Content Marketing Webinar Metrics Content Advertising Benchmark 168

Marketing Craftmanship

MARCH 12, 2020

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing. Make sure that it’s always related to your own firm’s core capabilities.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Tomorrow People

MARCH 1, 2018

Watch our latest webinar to discover how content marketing can help manufacturers generate leads and improve customer experience. Only 14% of of manufacturing marketers say they’re using content marketing successfully. Are you one of them?

Webinar Metrics 166

Webinar Metrics Content Marketing Differentiation Marketing & Strategy 166

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Sounds great.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Biznology

OCTOBER 4, 2018

What really changes the game is the holy grail of content marketing–the right content to the right person at the right time. ” There are two critical capabilities required: Who the visitor is. Maybe you have a registration capability. So, the question is, “How do you do that?”

SIC 139

SIC Personalization Content Marketing Content 139

ClearVoice

OCTOBER 24, 2022

So, is AI capable of generating marketing content? And is it possible for machines to create high-quality content that informs and engages real humans? But there are ways that companies can use AI-generated content marketing to leverage their content strategies and make them more informative and effective.

Marketing AI 75

Marketing AI Content Marketing Content Paid Search Agency 75

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). One of our favorite use cases for generative AI in content marketing? Brainstorming.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Conductor

AUGUST 5, 2021

It’s more important than ever to have access to rich SEO insights around how content is currently performing, how it compares to competitors, and most importantly, how to improve and optimize performance moving forward. Know what to write and how to write it with AI-driven recommendations from Content Guidance. Learn more here.

Features 116

Features Content Marketing Content SERP 116

FMG Suite

JULY 27, 2022

. “Vestorly pioneered the use of artificial intelligence to help financial advisors create an engaging and personalized content experience for their clients and prospects,” said Scott White, CEO of FMG. With the integration of this technology, we can apply AI to every aspect of advisor marketing.”

Acquisitions 40

Acquisitions Positioning Marketing Management Curation 40

Tomorrow People

APRIL 10, 2018

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? Going micro with content marketing. Today’s marketers have to provide significant amounts of content in order to pull prospects in and keep them engaged.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. You might not be doing your content marketing correctly! Here you go with the content live and leads to your website.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Brandpoint

NOVEMBER 15, 2021

Social media marketers should add in short-form videos to their campaigns when appropriate to test if it’s something their audience is excited about. Additionally, in-platform shopping capabilities will become more popular in 2022, with users having the ability to purchase items directly in the app.

Trends 157

Trends Planning Work Management Contingency Planning 157

Conductor

JUNE 24, 2021

This is why now more than ever search optimization engine (SEO) vendors need to remain hyper-vigilant to offer their users value that captures the factors beyond just ranking, and consider benefits tied to competitive positioning, content marketing, and overall marketing and business efforts.

Features 59

Features SEO Product Customer Satisfaction 59

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Ahref’s Content Gap Tool.

SEO 349

SEO Tools Keywords User-Generated Content 349

Kapost

FEBRUARY 1, 2017

Content operations is still an immature function as a formal department within a B2B organization. Let’s be honest; content marketing has a lot of moving parts that can be difficult to orchestrate to a graceful and productive outcome. Establishing a content operations function requires process design and development.

Content 48

Content Distribution Analysis Planning 48

Kapost

FEBRUARY 1, 2017

Content operations is still an immature function as a formal department within a B2B organization. Let’s be honest; content marketing has a lot of moving parts that can be difficult to orchestrate to a graceful and productive outcome. Establishing a content operations function requires process design and development.

Content 48

Content Distribution Analysis Planning 48