SmartBug Media

AUGUST 29, 2023

Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business. In this article, we’ll delve into the reasons why relying on purchased lead lists can do more harm than good and why it's vital to prioritize organic lead generation strategies.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Ranking 104

Martech

MAY 24, 2024

Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. Because the sentences are tough, and the appeal process can be arbitrary. Revenue and customer engagement will suffer when you can’t reach subscribers’ inboxes.

RFP 111

RFP Deliverability Blast Campaigns Budget Programs 111

Litmus

MARCH 18, 2021

Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 120

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 120

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy 60

Privacy Email Marketing Privacy Protection CAN-SPAM 60

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115

Thinkers360

APRIL 28, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 40 Stephen Underwood U-CAN Global Multicultural Consultancy Group, L.L.C

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 113

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

Education 122

Education B2B Thought Leadership Thought Leadership Lead Scoring 122

FunnelEnvy

OCTOBER 2, 2023

While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Is there a compelling benefit to filling out the form?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Thinkers360

JUNE 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 Julie Savarino Contact Julie Savarino Score: 77.19

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 Lisa S.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MAY 18, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

Startups 63

Startups B2B Thought Leadership Thought Leadership Lead Scoring 63

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Thinkers360

MAY 13, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 Ahmad M.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 61

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 71

PureB2B

MAY 30, 2022

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. Luckily, the answer to those questions is yes. Will the GDPR replace PECR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. In other cases, filling out the form simply isn’t enough and can result in huge legal and financial penalties.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”.

CAN-SPAM 63

CAN-SPAM Privacy Opt-out ROI 63

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Thinkers360

FEBRUARY 23, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 58

B2B Thought Leadership Design Thought Leadership Lead Scoring 58

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 58

Hubspot

MAY 10, 2022

Text and live chat can be fantastic mediums for staying top-of-mind for your prospects, which is leading to the evolution of business conversations. Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. Does text messaging for sales violate privacy laws?

Conversion Rate 69

Conversion Rate Conversion Opt-out Opt-in 69

Thinkers360

FEBRUARY 9, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Litmus

MARCH 2, 2020

Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? Great tools and innovations will move email from a static, ‘been there, sent that’ state to a highly customized message that can adapt based on marketing and subscriber elements.”

Privacy 71

Privacy CAN-SPAM Leads Lead 71

eDataSource

JULY 30, 2019

Check back soon as we roll out the rest of the deliverability defined alphabet! Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. Confirmed Opt In - an email address verification method. Confirmed Opt In - an email address verification method. Also known as Double Opt-in and Verified Opt-in.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Maintaining a compliant go-to-market strategy, on the other hand, can help your brand build customer trust and grow your revenue in a sustainable and scalable way. Canada has its own set of privacy laws that impact how companies go to market.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo Telemarketing 130

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. Can you confidently mark each of these off? Well-resourced with the right team and tools.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62