5 Lead Nurture Campaigns that Build Pipeline and Support ROI
Act-On
FEBRUARY 16, 2024
Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. The second is figuring out how to make those lead nurturing campaigns work harder.
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