Martech

NOVEMBER 3, 2023

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

Planning 115

Planning Process Enterprise Management Lead Scoring 115

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. Business email address Subscribe Processing.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Download the ebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? NLP is what powers these tools.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

InsightSquared

APRIL 23, 2019

The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies. For example, one campaign involved sending ads to the kids of the family on their social media feeds highlighting fun activities. Then, there was “Account-Based Marketing.”

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Heinz Marketing

DECEMBER 1, 2023

The consulting agency has helped you piece together a revamped holistic go-to-market process. Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. What’s the hold up?

Process 99

Process Deliverability Work Management Thought Leadership 99

Litmus

NOVEMBER 21, 2023

ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. This guide focuses on moving your email program to a new email service provider ESP after you have a new account, not the process of choosing a new ESP. Decisions, decisions. Folder structure.

Process 89

Process CAN-SPAM Template Deliverability 89

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 135

ROI Process Personalization Lead Ranking 135

Zoominfo

JULY 7, 2021

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. How to Improve the Recruiting Process. Leverage automation: Use automated, personalized emails and drip campaigns sent to passive candidates that describe the opportunity and express your interest in connecting.

Resource Management 130

Resource Management Process Work Management Zoominfo 130

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. Being able to still monitor campaign and website performance in UA will come as a huge relief to those who have been struggling with GA4.

Analytics 92

Analytics Process Marketing Analytics Tools Paid Search Agency 92

Martech

JULY 18, 2023

In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. But it is important to define success early in the process. It’s helpful to get an outside perspective from someone who can understand what the tools tell them.

Planning 98

Planning Process Marketing Websites CMS Development 98

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. But its application can truly help content marketers in a variety of areas.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Biznology

JUNE 12, 2018

All Online Reputation Campaigns Take a Year at a Bare Minimum. We help our clients create a long-term solution that will help to prevent any future unwelcome issues from surfacing. Our Online Reputation Management (ORM) Process (Steal Me). Take back your online reputation with a little help from your friends.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Stevens & Tate

FEBRUARY 15, 2021

That is why you need to understand the brand development process and how to do it successfully. Brand development is a multi-stage process with the ultimate goal of building brand equity in a consumer’s mind. The Brand Development Process. The Brand Development Process Demystified . Determine what you are branding.

Process 130

Process Brand Identity Branding Work Management 130

Zoominfo

JANUARY 25, 2022

In a world where speed matters, bulky data processing tasks that can take weeks or months to complete, slow down the entire process and lead to missed opportunities. What’s more, your database gets enriched regularly to keep data decay at bay.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Contently

NOVEMBER 10, 2022

It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. Make content plans that align with campaign goals. Contently’s enterprise campaign tool allows you to group content by campaign goal.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

ClearVoice

JANUARY 8, 2024

Reallocate budgets, time, and personnel to campaigns or initiatives that prove the most effective. Ensure campaigns align with organizational objectives. Refine marketing campaigns to better resonate with target audiences. These provide the data necessary to help you identify the next steps.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Martech

OCTOBER 1, 2022

In this second part of this three-part series, we’ll explore three critical processes that organizations successful with customer journey orchestration excel at. . From a process standpoint, how does a required change to content get propagated across all of the channels you will be orchestrating? A taxonomy for CJO.

Process 116

Process Multi-Channel Work Management Marketing Management 116

Biznology

JUNE 19, 2018

Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. Steal My Online Reputation Management Process. Take back your online reputation with a little help from your friends. Online reputation management definition and process.

Process 175

Process Class Google Social Media 175

Vision Edge Marketing

SEPTEMBER 24, 2019

To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, campaigns, opportunity management, etc., are all examples of Marketing processes! To Improve a Process, Map It.

Process 130

Process Marketing Budget Creation Work Management Gartner 130

Only B2B

JANUARY 18, 2024

Use Lookalike Modeling Notwithstanding turning into a portion of your most valuable targets in an ABM methodology, your customer base is likewise a helpful instrument for helping you identify the best new prompts center around. Create Personalized Email Campaigns Email marketing works better when it’s personal.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. usage rights) to streamline workflows while eliminating time-consuming manual processes.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition. Conversion.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

Martech

JULY 25, 2023

Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? If you want to learn more about how it can help establish new efficiencies and performance across your organization, download Fluency’s latest ebook today.

Efficiency 83

Efficiency Process Automation Advertising Agencies 83

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Martech Advisor

DECEMBER 13, 2019

Running a successful social media campaign requires a lot of hard work and time. From predicting online trends to answering customer questions, AI can help. If you want to stay ahead of the pack, it’s time to leverage AI to optimize your social media marketing campaigns. This can get overwhelming. Provide 24/7 support.

Social Media 80

Social Media Social Marketing Optimization Campaigns 80

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. For each audience, I have a primary business objective: Leaders: Buy books to help/develop their organization. But I’ll secretly hope it happens a time or two during the course of my campaign. Business Objective.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. For instance, Coke’s Share a Coke campaign aimed at increasing the consumption of Coca-Cola during the summer. Dove’s Real Beauty campaign or the Always #LikeaGirl campaign addressed social cause. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

ClickZ

AUGUST 20, 2020

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. Every marketer should include creative as a consultant or a decision maker in the martech decision process. Buy-in from your creative lead can be valuable for the evaluation process and beyond.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. Every marketer knows that account-based marketing (ABM) is going to help them achieve their targets. Every marketer knows that account-based marketing (ABM) is going to help them achieve their targets. But most marketers don’t know where to start.

Account Based Marketing 98

Account Based Marketing ABM Process Marketing Strategy 98

Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. Every marketer knows that account-based marketing (ABM) is going to help me achieve my targets. Every marketer knows that account-based marketing (ABM) is going to help me achieve my targets. But most marketers don’t know where to start.

Account Based Marketing 98

Account Based Marketing ABM Process Marketing Strategy 98

Litmus

JUNE 26, 2020

For example, playing email tag for campaign feedback may work when you’re an email party of two, but the practice is unsustainable as you add in more stakeholders and departments. If you want to scale your email program in the future, it’s helpful to audit your processes now to prepare for growth. Campaign planning.

Process 80

Process Deliverability Copywriting Planning 80