Blue Flame Thinking

JUNE 28, 2023

As a digital marketing partner to our clients, we’ve seen it all when it comes to service and product campaigns. Some clients have previous campaign results to review, some have personas and KPIs and others have just started creative briefs. Here are some tips that will help enhance the effectiveness of your campaigns.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. If not, it’s time to learn.

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

Valasys

APRIL 15, 2024

However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. This emotional connection is crucial for driving conversions.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Martech

SEPTEMBER 28, 2022

Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. Cugelman had to approach marketers who made mistakes in order to document and study them. Get MarTech!

Campaigns 120

Campaigns Paid Search Agency Work Management Marketing Management 120

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient. But it doesn’t have to be that way.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Marketing Insider Group

DECEMBER 16, 2015

In 2016, marketing will become age-agnostic. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. This required a lot of […].

Demographics 100

Demographics Intent PR Marketing 100

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. Sometimes, you’ll want to target a demographic.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Paid Search Agency 119

Paid Search Agency Ads Campaigns Account Based Marketing 119

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

QuanticMind

AUGUST 11, 2023

Because the season offers so much potential, it’s critical for marketers to aim for straight A’s in their back-to-school campaigns. As such, we’re here to outline some key strategies retail marketers can use to get top marks. We know, we know: This is true for any campaign. What can I do?” We’re so glad you asked!

Campaigns 89

Campaigns Opt-out Bundling Opt-in 89

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Lead Ranking 100

Lead Ranking Loyalty Segmentation Marketing AI 100

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. The Importance of Email Personalization in Marketing. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Envy

AUGUST 8, 2017

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads brings them there. Reading time: 3 great mins.

Demographics 81

Demographics Linkedin Segmentation Marketing Websites 81

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. What is Predictive Marketing Analytics?

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. TV is as efficient as it is effective.

Television marketing 62

Television marketing Planning Paid Search Agency Peer-to-peer 62

Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward.

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

Valasys

DECEMBER 12, 2023

Characterization is a powerful tool, not just in the world of fiction writing, but in marketing too. In this guide, we take a look at what characterization is in both fiction and non-fiction and the role it plays in marketing. We also look at how it can help your campaigns and what steps you can take to integrate it into them.

Campaigns 40

Campaigns Paid Search Agency Marketing & Strategy Demographics 40

Hubspot

MARCH 15, 2019

When the creatives at Dannon were brainstorming their Oikos Greek Yogurt commercial that would air during the Super Bowl in 2014, they knew they had to resonate with as much of their their target market as possible, which was most likely young-to-middle aged adults. Demographic Segmentation.

Demographics 77

Demographics Segmentation Education Distribution 77

Only B2B

JUNE 25, 2021

Email marketing is the most reliable and cost effective marketing channel for many businesses. For many years it has been acting as an ideal and most effective way to market your product and services. . LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Isn’t it true?

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Choozle

APRIL 18, 2023

The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 It’s evident that a significant portion of companies, both large and small, struggle with executing their digital marketing strategies.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

Ideal Customer Profiles 93

Ideal Customer Profiles Campaigns Paid Search Agency Demand Generation Agencies 93

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Campaigns 142

Campaigns Examples Design Planning 142

Launch Marketing

JANUARY 26, 2022

However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. This intelligence shapes hyper-personalized campaigns, showcasing solutions directly relevant to their struggles.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Hubspot

DECEMBER 7, 2017

But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? Getting Started With LinkedIn's Website Demographics.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Tactics 114