Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Television, at 8.2

Video Marketing 156

Video Marketing Cable Television marketing Youtube 156

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, brands will refine their strategies and unlock incremental linear reach with CTV spend. In 2022, U.S.

Advertising Agencies 114

Advertising Agencies Advertising Channels Advertisements Advertising 114

Porch Group Media

FEBRUARY 16, 2023

Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. A key metric to track is ROAS, or the return on ad spend. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. will see various video, interactive, or display ads throughout their streaming.

FAQ 52

FAQ Advertisements Advertising Cable 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. What is your value proposition as consumers face a more difficult decision regarding where they spend their money? Where can you shift ad spending to hone in on these successes?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. What is your value proposition as consumers face a more difficult decision regarding where they spend their money? Where can you shift ad spending to hone in on these successes?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Here, I'll outline five reasons digital ad spending is surpassing traditional.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. 2) Where should the spending come from?

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Hubspot

DECEMBER 30, 2020

YouTube Advertising. Because YouTube is a Google-owned property,” Jillian said, “we had the ability to target people who are actively searching for content related to our products, so our ads are relevant to their work.”. But Alicia and her teammates have found that no one spends all their time on one channel.

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

LeadsRX

MARCH 9, 2022

Grow lifetime value and reduce wasted ad spend. Return On Ad Spend (ROAS). Return On Ad Spend is calculated by looking at the cost of an advertising grouping compared to the revenue received from conversions attributed to this grouping. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. Yet brands are still spending plenty of money on TV advertisements. Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? Many millennials migrated to online streaming. It raked in $1.2

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Porch Group Media

NOVEMBER 4, 2022

advertisers will spend about $38.83 These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Streamed content is a much more economical choice when compared to traditional cable or linear TV. An estimate by eMarketer shows that U.S billion on CTV ads in 2023. How Does Connected TV Work?

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. The aforementioned Criteo article points out that Generation Z spends more time than any other generation on their phone and watching video. They spend about one to two hours on average on their phone.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Digilant

MAY 11, 2023

Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. According to the IAB’s 2022 Video Ad Spend and 2023 Outlook Report, creator-driven video is perceived as premium by nearly two-thirds of buyers.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Ex: I want to post five YouTube videos on obesity prevention to our site in the next 60 days.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Choozle

MARCH 23, 2021

percent of that spend will go toward digital, and 69.0 What else did we see, other than the obvious spending increases? We focused on reaching voters one-to-one, where they spend their time online, from social media, banner ads, digital video, connected TV, and just about any other web-connected medium. Roughly 15.3

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Work Management 52

Content Standard

NOVEMBER 3, 2015

consumers under 45 years of age spend even amounts of time consuming both digital video and television. Stagnating Cable Consumption. At first glance, the numbers may not suggest a cultural sell-off of TV, but there’s evidence that cable TV viewing is on the downslope. According to a new study, U.S.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Kevin Indig

AUGUST 7, 2023

Others are great on cable news programs, while they might struggle in the social media world. In good economic times, leaders are willing to spend more on brand. Product Marketing Manager at Zapier describes the place your audience is as the waterhole : This is where your audience is and where you need to build a brand.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Ex: I want to post five YouTube videos on obesity prevention to our site in the next 60 days.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. 120 native social/visual posts, each promoted on three social networks.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Hubspot

FEBRUARY 3, 2020

More than 74% of Gen Z says they spend their free time online. Gen Z spends an average of 10.6 Gen Z spends an average of 11 hours on their mobile devices per week. Only 45% of Gen Z watches cable. 62% of Gen Z checks Instagram, while 60% visit YouTube, daily. As of 2020, Gen Z makes up more than 40% of U.S.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. In spite of all this, total TV ad spend continues to rise each year – albeit very slowly.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Hubspot

JUNE 3, 2019

Source: YouTube. Amidst the " cord-cutting " phenomenon, Hulu has been able to position itself as a viable alternative to cable TV. Hulu's users value convenience and efficiency and don't want to spend money paying for television channels they never watch. Source: Etsy.

Segmentation 101

Segmentation Campaigns Planning Paid Search Agency 101

Hubspot

APRIL 9, 2018

But it’s also about where and how people spend their time online. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. After a year of refining, here's our playbook for creating a high-ranking YouTube video that complements our written content strategy, not replaces it. Rode VideoMic.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

BenchmarkONE

OCTOBER 9, 2018

Invest in a work desk and comfortable chair if you’re planning on spending a lot of time working from home. To prevent yourself from leaning back, opening up a new tab and typing in “reddit” when you feel you’ve hit a roadblock, simply turn off your WiFi connection or unplug your ethernet cable. Stay in contact with your coworkers.

Product 63

Product Tips Cable Skype 63

Bluetext

FEBRUARY 25, 2020

Marketers can also place video pre-roll ads across premium website inventory, along with video-specific platforms like YouTube, where ads play before or during video content that a user is viewing. In fact, paid social video ad spend accounted for 28.7% of all video ad spending in 2019 ($10.35 billion in 2020. Unique Ad Formats.

Paid Content 28

Paid Content Advertising Agencies Advertisements Advertising 28

Content Standard

APRIL 8, 2015

But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? In Pepsi’s case, this means working with Facebook to create media products that help drive YouTube video content.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Hubspot

FEBRUARY 3, 2012

Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. The second wave was cable networks. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel. The Third Wave of Media.

Cable 28

Cable Media Planning Amazon 28

QuanticMind

MARCH 27, 2017

Other powerful audience targeting tactics include using the extremely deep and granular targeting options of YouTube, which let marketers target prospects by specific videos watched/liked/commented on/added to a playlist, specific channels to which prospects have subscribed and many others.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. Read on to learn more.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Hubspot

MARCH 31, 2017

We'll discuss new features on Instagram, a new social video app by YouTube, and of course, Facebook. On the other hand, only 30% of the analyzed profiles and Pages had shared a YouTube video on Facebook during the months the study was conducted. 11) YouTube launches social video app, Uptime. Source: YouTube.

Social Media 28

Social Media Facebook Media Business 28

Hubspot

JANUARY 23, 2017

What’s fascinating is the amount of time people spend with this network. In May of 2016, Zuckerberg announced that globally users spend 50 minutes a day on average with Facebook properties. That is head and shoulders above any other tech property -- and almost as much time as people spend eating and drinking each day.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The content includes the 30-second game day spot, a 60-second extended cut on YouTube, and a 15-second retargeting ad that will air after the Super Bowl.

Paid Content 77

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 77

Martech Advisor

MARCH 18, 2020

No one can say for sure who will come out on top, but one thing is certain: Marketers and advertisers have been forced to evolve in a post-cable world. As more households cut the cord on cable and switch to streaming services, OTT media ads have emerged almost out of necessity. And evolved they have. Cutting Through the Noise.

Media 102

Media Cable Paid Search Agency Allocation 102

Industrial Marketing Today

SEPTEMBER 27, 2010

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are).

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

AUGUST 30, 2011

Fact: US internet users spend 3x more minutes on blogs & social networks that on email. TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences. Fantasy: Email is still one of the most effective ways of communicating with prospects. Tweet This ). Tweet This ). Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28