Digilant

MAY 11, 2023

Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. According to the IAB’s 2022 Video Ad Spend and 2023 Outlook Report, creator-driven video is perceived as premium by nearly two-thirds of buyers.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. Yet brands are still spending plenty of money on TV advertisements. Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? Many millennials migrated to online streaming. It raked in $1.2

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Hubspot

JUNE 3, 2019

Source: YouTube. Amidst the " cord-cutting " phenomenon, Hulu has been able to position itself as a viable alternative to cable TV. Hulu's users value convenience and efficiency and don't want to spend money paying for television channels they never watch. Source: Etsy.

Segmentation 101

Segmentation Campaigns Planning Paid Search Agency 101

Content Standard

APRIL 8, 2015

But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? In Pepsi’s case, this means working with Facebook to create media products that help drive YouTube video content.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Hubspot

FEBRUARY 3, 2012

Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. The second wave was cable networks. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel. The Third Wave of Media.

Cable 28

Cable Media Planning Amazon 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Martech Advisor

MARCH 18, 2020

No one can say for sure who will come out on top, but one thing is certain: Marketers and advertisers have been forced to evolve in a post-cable world. As more households cut the cord on cable and switch to streaming services, OTT media ads have emerged almost out of necessity. And evolved they have. Cutting Through the Noise.

Media 102

Media Cable Paid Search Agency Allocation 102

Hubspot

AUGUST 30, 2011

Fact: US internet users spend 3x more minutes on blogs & social networks that on email. Fantasy: Television ads continue to be one of the most effective forms of advertising. TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences. Tweet This ). Tweet This ). Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Digilant

JANUARY 24, 2023

2022 was an excellent year for connected TV (CTV) as more consumers switched their viewing habits from cable to connected platforms. Consequently, ad spending is increasingly in line with viewership. Different types of targeting are available, but you should spend more time and energy on contextual targeting vs. audience targeting.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Mobile Advertising 52

Single Grain

SEPTEMBER 5, 2023

There were a lot of people pushing back, asking why would you spend all this money here? She renamed it to The Oprah Winfrey Show and the rest is history: She is now owner of OWN: Oprah Winfrey Network, a cable television network.

Brand Identity 52

Brand Identity Branding Business Paid Search Agency 52

Vidyard

MARCH 16, 2017

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). But it’s 2017, and the times, they are a’ changing!

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. YouTube found it. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

APRIL 14, 2014

Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. B2B Marketing ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. billion) than they did for broadcast television in 2013. 2 YouTube Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Single Grain

MAY 22, 2023

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin! likes and 3.8K

Youtube 98

Youtube Trends Communities Paid Search Agency 98

Directive Agency

JULY 8, 2019

Their point of reference is a television commercial or a film trailer, so it needs to look really good. It was a pleasure to spend time with you,” and then you reiterate the couple things that got them excited. From Television to Video Strategy. So, I did come up in local television. It needs to be very intentional.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Their point of reference is a television commercial or a film trailer, so it needs to look really good. It was a pleasure to spend time with you,” and then you reiterate the couple things that got them excited. From Television to Video Strategy. So, I did come up in local television. It needs to be very intentional.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Choozle

SEPTEMBER 30, 2020

The first television advertisement was executed in July of 1941 during a break in a Major League Baseball game between the Brooklyn Dodgers and the Philadelphia Phillies on WNBT (later WNBC) in New York. What is connected TV? Many applications like Netflix and Disney+ are not ad-supported as they’re based on a subscription model.

Paid Content 52

Paid Content Cable Television marketing Paid Search Agency 52